Regional Sales Manager

Position Description: Regional Sales Manager (Eastern Region)

ATW Truck Equipment is a leading manufacturer of professional truck bodies and equipment serving commercial, fleet, and vocational markets across North America. Our portfolio includes industry-leading brands such as CM Truck Beds and Dakota Bodies, which together offer one of the most comprehensive product platforms in the truck equipment industry—including flatbeds, service bodies, dump bodies, and other vocational truck solutions.

With strong brand recognition, an extensive distribution network, and a commitment to product innovation, ATW Truck Equipment is positioned for continued growth across multiple end markets. As we expand our product portfolio and strengthen our market presence, we are seeking a Regional Sales Manager to drive strategic account growth and expand market share across the eastern United States.

What will I be doing?

The Regional Sales Manager (RSM) will be responsible for developing and executing sales strategies to drive profitable growth across a defined geographic region. This role focuses on both expanding existing strategic accounts and developing new key account relationships by leveraging ATW Truck Equipment’s broad product offering and strong dealer network.

The RSM will work closely with internal sales teams, dealers, and key customers to identify opportunities, strengthen relationships, and deliver exceptional customer value.

Travel Expectation: Approximately 60% Location: Candidate should reside in the Eastern Region of the U.S.

What is expected of me?

· Grow market share within the assigned region

· Retain and expand share of wallet with existing key accounts

· Develop and penetrate new key account opportunities

· Coordinate seamless transition of new accounts to Dealer Sales Representatives for ongoing service and support

Job Responsibilities:

· Secure major new business and manage existing strategic accounts

· Define and achieve regional sales goals, budgets, and margin targets

· Work directly with key accounts to ensure service levels and project execution meet customer expectations

· Demonstrate strong knowledge of ATW Truck Equipment products and their applications across customer segments

· Increase profitable sales and market share through account development, technical support, trade show participation, and customer engagement

· Monitor customer activity, inventory movement, and market dynamics to identify growth opportunities

· Understand market and industry trends and apply effective sales techniques within the truck equipment marketplace

· Recommend product or service improvements based on competitive developments and market feedback

· Gather marketplace intelligence on pricing, new products, delivery schedules, and competitive positioning

· Prepare and deliver compelling sales presentations and product demonstrations highlighting ATW Truck Equipment’s value proposition

· Collaborate effectively with inside sales teams and cross-functional departments within a matrixed organization

· Utilize CRM and business intelligence tools to track sales activities and evaluate effectiveness

· Develop and maintain accurate monthly, quarterly, and annual sales forecasts

· Plan and execute a travel schedule aligned with regional sales objectives

What Qualifications and Experience is required for success in this role:

· Proven success growing and managing key customer relationships within a geographic territory

· Demonstrated experience in a B2B sales environment

· Hands-on experience with CRM platforms and account management systems

· Strong understanding of sales performance metrics and forecasting

· Excellent communication and interpersonal skills with the ability to build long-term client relationships

· Strong negotiation and problem-solving skills

· Bachelor’s degree in Sales, Business Administration, or a related field preferred