Creative Content Specialist

Reports to: Marketing Director / Head of Marketing

Job Summary:

The Creative & Content Specialist is responsible for producing compelling content and visuals that showcase the brand and products. This includes product catalogs, website content, social media posts, email campaigns, and marketing collateral. The role balances creativity with brand consistency and messaging tailored to both dealers and end-users.

Key Responsibilities / Duties:

• Create and manage written and visual content for website, social media, email, and print materials.
• Design marketing collateral including brochures, catalogs, sales sheets, and trade show materials.
• Collaborate with Digital Marketing Manager to produce content optimized for online campaigns.
• Support product photography and video shoots by creating content plans and editing materials.
• Maintain brand guidelines across all touchpoints to ensure consistency.
• Research industry trends, competitor content, and customer preferences to inform content strategy.
• Write compelling product descriptions, blog posts, case studies, and installer guides.
• Coordinate with freelancers or agencies for additional design or multimedia needs.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field.
• 3–5 years of experience in content creation, graphic design, or marketing communications.
• Experience in product-focused industries (lighting, home improvement, outdoor living) is a plus.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), Canva, or similar.
• Strong writing and editing skills.

Skills & Competencies:

• Excellent visual storytelling and design sense.
• Strong attention to detail and ability to maintain brand consistency.
• Comfortable managing multiple projects and deadlines.
• Collaborative mindset to work with marketing, sales, and external partners.
• Basic photography/video editing skills preferred.

Job Type: Full-time

Pay: $55,000.00 - $60,000.00 per year

Work Location: In person

Salary : $55,000 - $60,000