What are the responsibilities and job description for the Social Media Specialist position at CLS Health?
Description
About the Role
CLS Health is one of Greater Houston's largest multi-specialty physician groups, with 300 providers across nearly 50 locations. We're looking for a Social Media Specialist who is equal parts content creator, relationship builder, and healthcare-savvy storyteller.
This isn't a desk job. You'll be on location — in clinics, exam hallways, and staff break rooms — building real relationships with physicians, nurse practitioners, and clinical staff so you can capture authentic content that connects with patients. The content you create will live on Meta, LinkedIn, and TikTok, and it will shape how our community perceives CLS Health.
Here's the honest part: some of our providers will be enthusiastic day one. Others will need convincing. Your job is to earn their trust, respect their time, and make the experience so low-friction and rewarding that they become advocates. If you have a gift for reading the room, putting skeptical people at ease, and making a 60-second video feel like the most painless thing a physician did all week — we want to meet you.
What You'll Do
Content Creation & Production
Skills
Skills matter. Portfolio matters. But this role will succeed or stall based on who you are as a person. We need someone who:
Submit your resume and a link to your social media portfolio. Applications without a portfolio will not be considered. We want to see your work — especially video content you've produced and published.
About the Role
CLS Health is one of Greater Houston's largest multi-specialty physician groups, with 300 providers across nearly 50 locations. We're looking for a Social Media Specialist who is equal parts content creator, relationship builder, and healthcare-savvy storyteller.
This isn't a desk job. You'll be on location — in clinics, exam hallways, and staff break rooms — building real relationships with physicians, nurse practitioners, and clinical staff so you can capture authentic content that connects with patients. The content you create will live on Meta, LinkedIn, and TikTok, and it will shape how our community perceives CLS Health.
Here's the honest part: some of our providers will be enthusiastic day one. Others will need convincing. Your job is to earn their trust, respect their time, and make the experience so low-friction and rewarding that they become advocates. If you have a gift for reading the room, putting skeptical people at ease, and making a 60-second video feel like the most painless thing a physician did all week — we want to meet you.
What You'll Do
Content Creation & Production
- Plan, film, edit, and publish short-form video content as the primary content format
- Create supporting static posts, carousels, and graphics across Meta, LinkedIn, and TikTok
- Develop a consistent monthly content calendar aligned to service lines, seasonal health observances, and campaign priorities
- Collaborate with the marketing team to ensure all content supports brand standards and campaign goals
- Maintain and grow platform presences across all three channels
- Build genuine, trust-based relationships with physicians, nurse practitioners, PAs, and clinical staff across CLS Health locations
- Schedule, coordinate, and conduct on-site content sessions with providers — with minimal disruption to clinical operations
- Proactively overcome reluctance: identify provider hesitations, address concerns, and make participation feel worthwhile and easy
- Follow up with providers post-content to share results and reinforce the value of their participation
- Develop a reputation across the organization as someone providers enjoy working with
- Monitor and report on platform performance metrics including reach, engagement, follower growth, and video views
- Stay current on social media trends, platform algorithm changes, and healthcare content best practices
- Identify content gaps and opportunities across service lines and locations
- Partner with the Specialty Marketing team on service line-specific campaigns
Skills
Skills matter. Portfolio matters. But this role will succeed or stall based on who you are as a person. We need someone who:
- Has a natural gift for making people feel comfortable — including Type-A physicians who've never been on camera
- Reads rooms well and adapts communication style to fit the person in front of them
- Leads with warmth and confidence, not pushy sales energy
- Treats every provider's time as sacred and shows up prepared, efficient, and appreciative
- Turns a "no" into "maybe" and a "maybe" into a "yes" — through relationship, not pressure
- Genuinely enjoys people and brings energy that's contagious in a clinical environment
- Is professionally persistent — comfortable following up, staying in touch, and continuing to build relationships even when the first ask doesn't land
- 2 years of professional social media experience, with demonstrated results in video-first content
- Portfolio required: please be prepared to share examples of social media accounts you've managed, with emphasis on video content and engagement performance
- Proficiency in short-form video production: filming, editing, captioning, and platform-native publishing
- Comfortable on-camera directing others (providers) — not just behind the lens
- Strong written communication skills for captions, post copy, and internal coordination
- Self-starter who can manage a content calendar and multiple location schedules independently
- Experience working in a healthcare, clinical, or regulated-industry environment
- Familiarity with HIPAA-aware content practices (we'll provide training, but prior awareness is a plus)
- Experience with Canva, Adobe Premiere Rush, CapCut, or equivalent editing tools
- Existing comfort in clinical environments — you're not fazed by exam rooms, scrubs, or medical jargon
- Experience managing multi-location or enterprise brand social accounts
- Competitive salary commensurate with experience
- Comprehensive benefits package including medical, dental, and vision
- The chance to shape the social media presence of one of Houston's fastest-growing healthcare organizations
- A marketing team that values creativity, autonomy, and strategic thinking
- Access to compelling, mission-driven stories across 40 specialties and nearly 50 Houston-area locations
Submit your resume and a link to your social media portfolio. Applications without a portfolio will not be considered. We want to see your work — especially video content you've produced and published.