What are the responsibilities and job description for the Senior Vice President of Global Marketing position at Cloudinary?
We’re looking for a Senior Vice President of Marketing to lead Cloudinary’s global marketing organization end-to-end. This is the most senior marketing leadership role at Cloudinary, with full ownership of marketing strategy, execution, and performance.
As a key member of the executive leadership team, you will partner closely with the C-level, Sales, Product, and RevOps leadership to drive predictable revenue growth, strengthen our market position, and scale our global go-to-market engine.
We’re ideally looking for someone based on the East Coast or open to working global hours to support cross-regional collaboration.
Reponsibilities: - Own Cloudinary’s global marketing function end-to-end, including demand generation, brand, communications, product marketing, events, and SDR.
- Own pipeline creation, marketing-sourced revenue, and overall marketing contribution to company growth.
- Define and execute a hybrid GTM strategy combining enterprise sales and product-led growth (PLG) to drive efficient acquisition and expansion.
- Build and optimize a high-performing global demand generation engine focused on pipeline creation, conversion, and velocity.
- Partner with Sales, RevOps, Product, and executive leadership to align on GTM strategy, pipeline targets, and forecasting accuracy.
- Own Cloudinary’s brand positioning, PR, and communications strategy, ensuring a compelling and consistent narrative across enterprise C-level decision makers.
- Enhance global events and field marketing initiatives to strengthen enterprise engagement and accelerate deal cycles.
- Analyze, measure, and improve marketing performance through strong performance management, analytics, and attribution frameworks.
- Build, develop, and lead high-performing, distributed teams across marketing and SDR functions.
- Communicate effectively with executive stakeholders, cross-functional partners, and external audiences.
- Contribute to a culture of inclusivity, operational excellence, and continuous learning.
- Experience leading global B2B SaaS marketing organizations with ownership of pipeline and revenue outcomes.
- Deep expertise in enterprise demand generation, brand strategy, PR/communications, and SDR leadership.
- Strong communication and collaboration skills across diverse teams.
- Ability to prioritize, problem-solve, and navigate ambiguity in a dynamic, high-growth environment.
- Proven track record in marketing to enterprise leadership, with an understanding of complex enterprise buying cycles.
- Experience partnering closely with Sales to drive alignment, accountability, and predictable revenue growth.
- Strong analytical mindset with the ability to apply data to improve funnel performance, efficiency, and ROI.
- Comfortable learning new technologies, tools, or processes.
- 15 years of experience in marketing leadership roles, including executive-level ownership, or equivalent experience gained through a variety of learning pathways.
- Bachelor’s degree in Marketing, Business, or related field, or equivalent practical experience.
- Experience in martech, developer-focused platforms, or e-commerce ecosystems.
- Familiarity with product-led growth models alongside enterprise sales motions.
- Demonstrated success scaling marketing in a high-growth, global SaaS company.
- Contributions to industry thought leadership, communities, or speaking engagements.
- Experience working in a globally distributed environment.
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