Digital Marketing Architect

Role Summary

The
Digital Marketing Architect
is responsible for designing and solutioning end-to-end digital marketing systems that power personalized customer engagement at scale. This role bridges
marketing strategy & enterprise solution design
- with deep expertise in any one of the major product providers i.e. -
Adobe Experience Cloud
(AEP, AEM, Campaign, Target, Journey Optimizer) or
Salesforce Marketing Cloud
(SFMC, CDP, Personalization, Interaction Studio). The architect ensures unified customer profiles, seamless data ingestion pipelines, and real-time journey orchestration across channels.

Key Responsibilities

1. Solution Architecture & System Design

• Design
  end-to-end digital marketing ecosystems
  integrating major platforms like Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), and connected systems (CRM, commerce, analytics, call centers, etc.).
• Architect
  Customer Data Platform (CDP)
  solutions to unify and activate customer profiles across channels.
• Lead solution blueprints for
  Real-Time Customer Profiles
  ,
  Identity Resolution
  , and
  Segmentation
  using AEP and Salesforce Data Cloud.
• Define APIs, event streaming, and data ingestion patterns for
  real-time data pipelines
  from web, mobile, and offline systems.
• Develop
  reference architectures
  and integration patterns between AEP, SFMC, AEM, and downstream systems.

3. Journey Orchestration & Activation

• Design and implement
  journey orchestration strategies
  leveraging either Adobe Journey Optimizer or Salesforce Journey Builder.
• Help define
  decisioning logic, trigger events, and offer management
  frameworks that support contextual personalization.
• Collaborate with campaign teams to operationalize
  audience segmentation, propensity modeling, and next-best-action
  logic.
• Enable
  omnichannel orchestration
  across owned (email, SMS, web, app) and paid (ad tech) channels.

4. Platform Engineering & Integration

• Define and oversee
  API-driven integrations
  between AEP/SFMC and other enterprise systems (CRM, commerce, analytics, DAM, call centers).
• Define
  metadata, taxonomy, and tagging strategies
  to support personalized content and analytics.
• Serve as
  trusted advisor
  on how Adobe/Salesforce capabilities can be implemented / integrated within an existing ecosystem.
• Provide guidance to implementation partners and developers through
  architecture governance and best practices
  .

Required Skills & Experience

Technical Expertise

• Adobe Experience Cloud:
  AEP (RTCP, Segmentation Service, Journey Optimizer), AEM, Target, Campaign, Analytics.
  OR
• Salesforce Marketing Cloud / Data Cloud:
  Journey Builder, Personalization (Interaction Studio), CDP, Einstein, Cloud Pages.
• Data Integration:
  APIs, REST/GraphQL, Adobe I/O, MuleSoft, Kafka, Snowflake, Azure/AWS data services.
• Strong understanding of
  data models, identity graphs, and consent frameworks
  .
• Experience with
  event-based architectures
  ,
  ETL/ELT pipelines
  , and
  real-time decisioning
  .

Architectural Skills

• Proven experience designing
  multi-platform MarTech ecosystems
  across Adobe and Salesforce stacks.
• Expertise in
  solution architecture documentation
  : data flow diagrams, sequence diagrams, and capability maps.
• Strong understanding of
  marketing data governance, taxonomy, and metadata-driven content systems
  .

Preferred Qualifications

• Adobe Certified Expert –
  Adobe Experience Platform Architect / AEM Architect. OR
• Salesforce Certified
  Marketing Cloud Consultant / Data Cloud Consultant / Technical Architect.
• Familiarity with
  marketing measurement, MMM, and attribution frameworks.

Key Deliverables

• End-to-end
  MarTech solution blueprint
  integrating Adobe & Salesforce ecosystems.
• Customer Profile data model
  and identity resolution design.
• Data ingestion and activation framework
  documentation.
• Journey orchestration templates
  and reference implementations.
• Architecture decision records (ADRs)
  and governance playbooks.