Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremost—with individual privacy and opt-in at the core. Our product is a virtual “cloak” that you use as you visit any website — Facebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.
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$180,000 - $220,000 a year
Cloaked is creating the first ever consumer based privacy eco-system that offers complete data ownership, without sacrificing user experience.
About Cloaked
Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.
We are dedicated to building innovative solutions that allow users to stay private online. If you’re a data-driven product leader with experience building features that drive habit formation, retention, and daily engagement in consumer products, come work with us.
What will you do?
-Drive retention metrics for Cloaked's consumer product and own the features that move them.
-Design and ship product experiences that create daily usage habits and improve long-term retention.
-Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers.
-Run experiments to understand what drives engagement and iterate quickly based on what you learn.
-Partner with Engineering and Design to ship high-quality features fast.
-Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately.
-Champion retention thinking across the product org and embed it into how we approach all product work.
-Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter.
-Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences.
What skills and experiences will help you?
-You've shipped features that measurably improved retention and can talk about the data that proved it.
-You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky.
-You're strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working.
-You have consumer product intuition. You can look at user behavior and spot opportunities others miss.
-You're technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed.
-You communicate clearly and can bring others along with your thinking.
-You're in NYC and can collaborate in person.
Nice to have?
-You've worked at companies where daily engagement was the primary business metric.
-You've built privacy or security products before.
-You've designed notification strategies and engagement systems.
-You're familiar with analytics platforms like PostHog, Amplitude, or Mixpanel.
-You've built products at AI-first companies.
What do we like?
-You ship fast and iterate based on what you learn.
-You're comfortable running experiments and learning from what doesn't work.
-You're genuinely curious about user psychology and behavior.
-You use data to make decisions without getting stuck in analysis.
-You've worked at startups or high-growth companies and know how to move quickly.
-You care deeply about user privacy and treat customer data the way you'd want yours treated.
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What We Offer
Cloaked is a well-funded Series A startup based out of NYC.
Although we are a distributed team, the NYC team operates with a hybrid model. The office building is home to several amenities, including a gourmet cafe, cocktail bar, and a rooftop work area.
We have a fully built out kitchen packed with drinks and snacks. The Cloaked team has diverse interests so we frequently embark on team outings and go out for socials!
Compensation and Benefits
We offer above market rate pay and equity based off of the market's best commercially available data. Your compensation will be a combination of salary, bonus and equity.
Benefits
Cloaked employees have 401K, as well as top of the line Health, Dental, and Vision benefits.
We offer flexible work arrangements and the ability to work remotely as needed. Cloaked provides a home office stipend in addition to a new company laptop (and other tech depending on the role).
Perks
🌴Competitive PTO: We encourage employees to take a minimum # of vacation per quarter. We see PTO as a preventative burnout measure and are committed to changing the industry standard.
🤸Monthly health stipend: Used for any kind of physical, mental or emotional care you’d like to take for yourself, be it a gym membership, a meditation app, or time with a personal trainer.
🥗 Late Night Meals: We understand that sometimes work can get in the way of meal prep. In response to that, we offer employees a monthly meal stipend to be used when they don't have time to get a home cooked meal going!
🧠 Professional Growth: Opportunities for career development and personal growth are provided to all employees who seek to further their knowledge and capabilities through an unlimited professional development fund. Additionally team members are encouraged to regularly attend conferences and industry events.
We are really excited about having you join our mission-driven team and help us build the future of online privacy!
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount
Our values
Make the impossible, possible
Make it possible, quickly
Make it possible, respectfully
Keep consumer privacy paramount
Salary : $180,000 - $220,000
