What are the responsibilities and job description for the Paid Media Strategist (PPC/SEM) position at Clix?
Clix is composed of expert digital marketing strategists, creatives, problem solvers, and doers who lead and manage successful digital marketing campaigns across a wide variety of industries, companies, and contexts. Be part of an amazing culture built on and driven by collaboration, ongoing professional growth, and performance.
We are seeking a talented Paid Media Strategist to join our team and play a pivotal role in developing and executing highly effective Google Ads campaigns for our clients. You will manage all aspects of PPC/SEM campaigns, including strategy development, keyword research, ad creation, campaign optimization, and performance analysis. Your expertise in Google Ads and industry best practices will drive the success of our clients' digital marketing campaigns.
Clix fosters an environment where there is a continual opportunity to learn and grow in your career. The option to work remotely allows each team member to be more productive while working where they are most comfortable. Our integration with top digital collaboration tools allows the team to feel connected and work seamlessly, even in a remote environment. On top of that, a competitive salary, a full range of benefits, matching 401(k), paid time off (PTO), and an all-around exciting working environment round out the package offered by Clix.
Role Responsibilities:
- Develop comprehensive paid strategies tailored to the client's goals, target audience, and budget.
- Conduct thorough keyword research and analysis to identify high-performing keywords and optimize campaign performance.
- Create compelling and persuasive ad copy that aligns with clients' brand voice and objectives.
- Set up and optimize Google Ads campaigns, including ad groups, keyword targeting, bidding strategies, and ad extensions.
- Continuously monitor campaign performance, identify areas for improvement, and implement optimization strategies to maximize return on ad spend (ROAS).
- Conduct A/B testing and implement data-driven decisions to improve campaign performance.
- Provide clients/teammates with regular reports and analysis of key metrics, highlighting campaign performance, trends, and actionable insights.
- Stay up-to-date with industry trends, best practices, and algorithm updates to ensure our strategies align with the latest developments in paid media.
Ideal Education and Experience:
- Bachelor's degree in marketing, advertising, or a related field (preferred).
- Proven experience as a PPC/SEM Strategist (3-5 years of experience), managing Google Ads campaigns for diverse clients.
- Deep understanding of the Google Ads platform, including campaign setup, optimization techniques, and reporting.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Proficient in using analytics and tracking tools, such as Google Analytics and Google Tag Manager.
- Excellent knowledge of keyword research tools, competitor analysis, and industry trends.
- Solid understanding of search engine marketing principles and best practices.
- Exceptional attention to detail and ability to manage multiple projects simultaneously.
- Strong communication skills, both written and verbal, with the ability to effectively present complex information to clients and team members.
- Google Ads certification is a plus.
Key Characteristics:
- Organized & detailed
- Critical thinker & problem solver
- Results-oriented
- Reliable
- Independent
- Adaptable
- Flexible
- Self-motivated
St. Louis, MO or Little Rock, AR candidates only.
