What are the responsibilities and job description for the Digital Marketing Manager position at Clinical Resolution Laboratory?
Results/Data Driven Marketing Manager with proactive initiatives and strong leadership with clear blueprints for marketing campaigns (ONSITE only)
Responsibilities:
- Develop, implement, and optimize integrated digital marketing campaigns across platforms including social media, search engines, email, and display advertising to maximize reach and engagement.
- Manage and refine SEO strategies using advanced SEO tools to improve organic search rankings and increase website traffic with increasing conversion rate .
- Oversee and manage social media copywriting, engaging/thought-provoking content creation and management for websites, brochures, blogs and social media channels, ensuring alignment with brand voice and marketing goals.
- Utilize Meta/Instagram/Tiktok Advertising and Google AdWords to generate high-quality leads and conversions.
- Conduct keyword research and competitive analysis to inform content strategies and enhance visibility in search engine results pages (SERPs).
- Analyze campaign performance using Google Analytics, SQL queries, and other analytics tools; prepare detailed reports to guide ongoing optimization efforts.
- Continually seek and research new sources of prospective KOLs and Influencers.
- Plan and manage trade shows, conferences, events and meetings
- Prepare weekly reports by collecting, summarizing and analyzing data to a director
- Other duties and responsibilities may be assigned.
Requirements:
- STRONG LEADERSHIP with proven experience and track records as a Marketing Manager or similar role
- Strong knowledge of digital marketing strategies and platforms, not being limited to social media analytics and google analytics.
- Strong communication and interpersonal skills to collaborate effectively with internal teams and external stakeholders
Pay: $80,000.00 - $120,000.00 per year
Benefits:
- Health insurance
- Paid time off
- Retirement plan
Education:
- Bachelor's (Preferred)
Experience:
- Google Ads/SEM: 5 years (Preferred)
- Social Media Copywriting : 5 years (Preferred)
- KOL/Influencer Marketing: 5 years (Preferred)
- Google Analytics: 7 years (Preferred)
- Team management: 7 years (Preferred)
Work Location: In person
Salary : $80,000 - $120,000