What are the responsibilities and job description for the Digital Marketing Manager position at Clinical Resolution Laboratory, Inc.?
Company Description Clinical Resolution Laboratory, Inc. is a California-based company that has been developing and distributing high-end aesthetic skincare and cosmeceutical products for global markets since 2000. The company focuses on clinical-quality solutions for medical professionals, with a strong commitment to anti-aging health and skin care. Working closely with dermatologists, plastic surgeons, chemists, and testing organizations, CRL oversees every phase from product concept to distribution to ensure effective, innovative formulations. Their expertise in personal care technology, trend development, and large-scale manufacturing supports rapid introduction of new products that address healthcare and physician needs. CRL continues to pursue advanced technology and multi-functional products that make a meaningful difference in the skincare and nutraceutical space.
Role Description This is a full-time, on-site Digital Marketing Manager role based in Brea, CA. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across channels such as social media, email, and web to increase brand awareness and drive revenue. This role will manage and grow CRL’s social media presence (including Instagram, TikTok, and Facebook), develop content calendars, and coordinate with internal teams to ensure consistent messaging and brand positioning. The Digital Marketing Manager will oversee lead generation initiatives, including paid advertising, landing pages, and promotional campaigns, while tracking performance and reporting on key metrics. Day-to-day responsibilities also include analyzing web and campaign data, identifying opportunities for improvement, collaborating with sales and product teams, and staying current on industry trends in skincare, cosmeceuticals, and digital marketing.
Qualifications
Role Description This is a full-time, on-site Digital Marketing Manager role based in Brea, CA. The Digital Marketing Manager will plan, execute, and optimize digital marketing campaigns across channels such as social media, email, and web to increase brand awareness and drive revenue. This role will manage and grow CRL’s social media presence (including Instagram, TikTok, and Facebook), develop content calendars, and coordinate with internal teams to ensure consistent messaging and brand positioning. The Digital Marketing Manager will oversee lead generation initiatives, including paid advertising, landing pages, and promotional campaigns, while tracking performance and reporting on key metrics. Day-to-day responsibilities also include analyzing web and campaign data, identifying opportunities for improvement, collaborating with sales and product teams, and staying current on industry trends in skincare, cosmeceuticals, and digital marketing.
Qualifications
- Strong Digital Marketing skills, including planning and executing multi-channel campaigns and optimizing conversion funnels.
- Experience in Social Media Marketing, with the ability to manage and grow brand presence on platforms such as Instagram, TikTok, and Facebook.
- Lead Generation and Marketing skills, with a focus on developing campaigns that attract, nurture, and convert prospects.
- Proficiency in Web Analytics tools to track performance, interpret data, and make data-driven marketing decisions.
- Relevant experience in beauty, skincare, healthcare, or related industries is highly beneficial.
- Strong written and verbal communication skills, with the ability to create clear, compelling marketing messages.
- Ability to work on-site in Brea, CA, collaborate with cross-functional teams, and manage multiple projects and deadlines.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.