Social Media Analyst

Job Responsibilities:

• Build paid social campaigns across various channels that align with client(s) overarching goals and strategy

• Budget management of social media campaigns; following pacing protocols set

• Verify that every campaign and ad meets the highest standards and follow the appropriate compliance guidelines 

• Maintain a high attention to ad copy, logos, graphics, budget, and scope of work.

• Conduct thorough audits for all clients, ensuring ads are accurately sent to the correct VDPs on client feeds. 

• Demonstrate a deep understanding of inventory feeds and utilization.

• Analyze and report on a variety of performance metrics in Ads Manager and Google Analytics.

• Develop analytical skills and complete mid-month and end-of-month reporting to highlight campaign performance.

• Develop a thorough knowledge of automotive compliance standards, ensuring all activities align with industry regulations.

• Log activities regarding updates to accounts throughout the month.

• Utilize basic Photoshop/Canva skills to modify logos and images, ensuring visually appealing and on-brand content.

• Keep a vigilant eye on all review platforms, managing positive and negative reviews to safeguard clients' online reputation.

• Stay up to date on shifts in the automotive industry, Social Media trends, and best practices, presenting innovative advertising types and strategies to benefit our clients.

• Conduct A/B testing to enhance social media strategies continually.

• Maintain Google Analytics Certification and Meta Certifications. 

• Engage in Facebook Blueprint courses to stay updated on policies and trends.

Required Qualifications:

• 2-3 years experience  in Facebook Ads Manager

• Experience in platforms such as Photoshop, Canva, Google Analytics, etc.

• Strong understanding of digital marketing best practices 

• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.

• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.

• High attention to detail with the ability to manage multiple projects simultaneously.

• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)

Preferred Qualifications:

• Bachelor's Degree in Marketing, Mass Communications, Business, Digital Advertising or equivalent experience

• Experience in LinkedIn, Tiktok, Twitter Ad Management

• Meta Blueprint Certified in Media Buying or Media Planning

• Experience in automotive, medical, legal and/or e-commerce verticals 

• Agency experience

• Paid Media Experience (Search or Display), a plus