Job Overview:

Job Responsibilities:

• Implement and manage programmatic advertising campaigns across platforms (DV360, CM360, StackAdapt, Google Analytics, etc.)


• Analyze programmatic campaigns to identify trends, insights, and optimization opportunities.


• Maintain high attention to detail in regard to ad copy, logos, graphics, budget and scope of work.


• Collaborate closely with account managers on campaign strategies, performance and recommendations for improvement.


• Collaborate with cross-functional teams to develop strategies for audience segmentation, retargeting, and personalized messaging.


• Ensure campaign is properly set up and that all ads being sent to the correct landing page


• Conduct A/B tests to evaluate the effectiveness of different creatives, ad formats and messaging strategies.


• Generate regular reports to track campaign performance and communicate key findings.


• Monitor CRM daily for assigned tasks and ensure completion of tasks.


• Maintain performance standards on all assigned accounts.


• Analyze large subsets of data and provide client-facing feedback and reports.


• Stay current on industry trends, best practices and technologies in programmatic advertising.


• Other Duties may be assigned
  
  

Required Qualifications:

• 1-2 years of Paid Media experience


• Experience and strong understanding of programmatic advertising.


• Experience using industry tools such as Google Analytics, DV360 (Display & Video 360)


• Exceptional written and verbal communication skills, with the ability to articulate complex ideas clearly and concisely.


• Strong quantitative, analytical skills and attention to detail with the ability to interpret data and actionable insights.


• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.


• Excellent time-management and organizational skills


• Proficient in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat)