What are the responsibilities and job description for the Performance Strategist position at Click Here Digital?
Job Summary
Enforce performance-based outcomes within the fulfillment divisions for automotive clients on a global scale. The Performance Strategist would be responsible for proactively auditing accounts, and identifying where strategy does not match playbooks, or minimum performance standards are not met at a broad KPI level and type of campaign type level. This person would document, assign, and monitor progress towards fixing this in a reasonable amount of time. The Performance Strategist would also be responsible for scheduling and completing any fulfillment audits for Priority Watchlist accounts and ensuring all action items were completed.
Primary Responsibilities:
- Work directly alongside the Operations Director, focusing on documenting and improving key performance metrics within the fulfillment divisions (SEO, Social Media, Paid Search, Display and Video, Creative)
- Manage, audit, and improve the performance playbook per division
- Ongoing Inspection and optimization of client accounts
- OEM benchmark adherence
- Ownership of OEM scorecards and department scorecards established by the company
Additional Responsibilities
- Work with the assigned analyst(s) to troubleshoot performance issues for any priority account
- Communicate monthly portfolio performance to all relevant stakeholders (managers, team, account managers)
- Ability to be client-facing as necessary
The responsibilities of this role may change based on the evolving needs of the company. Additional tasks, duties, or projects may be assigned by management as necessary. Flexibility and adaptability are essential to ensuring the success of the role, the team, and the organization as a whole.
Required Qualifications:
- Proven track record of being able to collaborate professionally and respectfully with internal team members and external clients
- Vertical experience and strategic thinking
- Strong knowledge of online media channels (Paid Search, Display, Social, Video) and metrics
- Experience in Google Sheets, Looker Studio, Google Slides, analytics tools, and competitive research.
- Project management skills: ability to manage multiple projects, adapt to changing/conflicting priorities, and breakdown strategy into work tasks
- Implementation experience with analytics platforms
- Track, analyze, create, and deliver relevant industry data and performance metrics