Western Region Sales Manager

We are Garland! We design, manufacture and supply best-in-class commercial ovens, ranges, grills and countertop cooking equipment for the global foodservice market. We empower you to grow with us. We recognize you and reward you. We win together as one team.

Where tech meets taste—join the team keeping food service running flawlessly!

As Regional Sales Manager, West Region USA for our Garland brand, you will be responsible for developing and implementing sales strategy and processes and achieving sales revenue targets across all sales channels including direct field sales, indirect field (Channel/Partner/Distributor) sales, account management, sales training, and sales operations/administration for the Western USA region. Ideally you are located in the West or Central time zones, but the position is remote, and other time zones would be considered. You would bring to this role your foodservice equipment experience, knowledge of the food service equipment industry, an experienced track record working with food service manufacturers reps, food service dealers, food service consultants, and end users.

Major Accountability

• Develop and implement regional strategies to increase market share and grow revenue
• Cultivate relationships with foodservice equipment dealers, rep groups, consultants, and end-users
• Initiate, monitor, and assess commercial test opportunities with key customers
• Lead the sales cycle from lead generation to closing, including RFP responses and technical presentations

Key Tasks and Responsibilities

• Negotiate pricing and programs with key customers/business partners in the best interest of Garland
• Manage and support independent manufacturer’s reps to ensure alignment with brand goals and sales targets
• Provide product training, as needed, to develop commercial opportunities
• Collaborate with product development and marketing teams to launch new equipment solutions and gather customer feedback.
• Attend trade shows (e.g., NAFEM, NRA Show), customer demos, and site visits to represent the brand
• Provide accurate forecasting, pipeline management, and regular reporting to senior leadership
• Develop annual sales plans with regional/individual targets and report on KPI metrics to leadership
• Stay up to date with industry trends, competitor activity, and evolving food service regulations and needs
• Provide regular and ongoing interface with Product Management, Marketing, Culinary, FITKitchen, and Aftermarket Service to develop and deliver solutions to customers
• Consistently operate in a manner that aligns to the Company Core Values.

Specialized Skills, Knowledge, and Abilities

• Bachelor’s degree in business, marketing or related area; with a minimum of 7 years industry experience in Foodservice/Sales
• Management is required. Will consider a minimum of 8 years of relevant experience in lieu of degree.
• Prior culinary or foodservice equipment experience required; knowledge of the food service equipment industry and proven track record working with food service manufacturers reps, food service dealer, food service consultants and end users.
• Strong negotiation skills and business/financial acumen.
• Ability to demonstrate Company Core values: Passion, Integrity, Accountability, Teamwork, Entrepreneurship
• Ability to travel up to 50-75% of the time domestically and internationally. Valid passport and driver’s license required.
• Ability to lift up to 50lbs. Will require extended periods of sitting and standing.
• Preferred skills: Familiarity with Auto Quotes (AQ), CRM systems (e.g., Salesforce), and lead generation tools.
• Strong understanding of UL/NSF standards, equipment installation, and kitchen workflow.

OUR BENEFITS:

We believe that our people are one of our most valuable assets. That’s why we provide our employees with a competitive benefits package that helps protect their health, income and lifestyle. Some offerings are dependent upon the role, work schedule, or location, and can include the following:

• Competitive wage
• Healthcare (medical, dental, vision)
• 401(k) savings plan
• Wellness Program
• Supplemental Health Plans
• Employee Assistance Program
• Training and Development
• Tuition Assistance
• Holiday Pay opportunities
• Employee discounts
• Paid Time Off (PTO)
• On-the-job training and skills development
• Basic Life Insurance
• Leave Program
• Employee Events and more…

For more company information, visit www.Garland-Group.com

• Cleveland Range, LLC. in Mayfield Heights, OH manufactures and markets a complete line of foodservice cooking equipment for restaurants, hotels, and institutions. The facilities in Mayfield Heights, OH are a division of Welbilt, Inc.

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