What are the responsibilities and job description for the Marketing Manager position at Cleveland Metroparks?
The Marketing Manager actively leads the development and implementation of marketing programs and advertising campaigns to support the strategic goals and objectives of all Cleveland Metroparks properties, services, attractions, and activities.
Essential Functions:
- Effectively supervises assigned employees, including the following:
- Interviews, selects and trains employees;
- Coaches employees in proper job performance techniques and procedures;
- Directs work of employees and sets/adjusts hours of work;
- Maintains records on employee productivity and appraises employees’ productivity and efficiency to recommend promotions or other changes in status;
- Handles employee complaints and disciplines employees when necessary;
- Apportions work among different employees;
- Monitors or implements legal compliance measures;
- Determines the type of materials, supplies, or tools to be used by employees and controls the flow and distribution of materials and supplies; and
- Provides for the safety of employees and the property of Cleveland Metroparks.
- Regular and predictable attendance is expected and required. All Cleveland Metroparks employees must be prepared to work flexible schedules, including evenings, weekends, and/or holidays as required.
- Plans, develops, implements, and evaluates fully integrated marketing campaigns (across online, offline and emerging media channels.)
- Works in partnership with Research and Analytics Manager to identify research and insight needs to inform and execute a comprehensive advertising plan for all Cleveland Metroparks properties, services, attractions and activities.
- Owns and leads development and implementation of digital strategies for search optimization, pay-per-click, content marketing and e-mail along with constant measurement, reporting and optimization.
- Owns and executes all components associated with the Adventure Club program, including: acquisition and retention of members, program benefits and delivery of monthly programming.
- Engages cross function teams to plan and coordinate program deliverables in alignment with specific initiative objectives and goals.
- Leads all areas of content generation and management across all media platforms, including video.
- Oversees creative development and implementation process for execution of all campaign deliverables.
- Supervises assigned employees through planning, organizing and prioritizing work assignments.
- Effectively communicates and instills teamwork among assigned employees through staff meetings, written communications and scheduled work review sessions. Encourages a consistent flow of communications in a manner that will assure a clear understanding of needs and issues, promoting sound teamwork and problem resolution.
- Champions Cleveland Metroparks brand personality, consistency and the user experience.
- Achieves financial objectives by planning and managing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
- Completes an assessment process for a combination of owned, earned and paid media campaigns, gauging their success and identifying areas for improvement, to help capture leading practices.
- Assists with implementation of corporate sponsorships - both evaluation, and activation of benefits.
- Works closely with other division team members to implement marketing programs.
- Travels to various locations throughout the park district to attend meetings and marketing events.
- Manages content and visuals on website and mobile applications.
- Collaborates with Information Technology on user experience for website and mobile
- Keeps direct supervisor promptly informed of key/significant issues or concerns.
- Carries out duties and responsibilities in a safe and efficient manner to maintain a safe work environment and surrounding area for oneself, co-workers and public. Responds to hazardous situations and/or potentially unsafe conditions by taking corrective action as capable and promptly notifying supervisory personnel.
- Updates and enhances own knowledge by involvement in continuing education for professional growth (i.e., attends relevant conferences, seminars, in-service trainings, and certification programs)
- Performs related duties as assigned or apparent.