What are the responsibilities and job description for the Customer Marketing Manager position at Cleo?
Local candidates only. This role is hybrid in our Chicago, Illinois office.
What You Will Be Doing
Marketing Campaign Ownership & Execution
Education
Cleo Communications US, LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.
What You Will Be Doing
Marketing Campaign Ownership & Execution
- Own the full end‑to‑end execution of customer campaigns for marketing Cloud add‑on products to existing Cleo customers.
- Translate company product add‑ons into clear, repeatable customer campaign plans across multiple channels
- Lead cross‑functional contributors across Product, Product Marketing, Sales, Solutions, Customer Success, and Marketing.
- Define customer campaign objectives, success metrics, timelines, and key dependencies.
- Identify and communicate hurdles impacting progress, and act as the single point of accountability for campaign execution and outcomes.
- Partner with cross‑functional teams to identify target customer segments
- Define customer expansion triggers / signals such as usage patterns, maturity, integration needs, compliance requirements, or supply‑chain complexity.
- Utilize persona‑specific value propositions for IT, supply chain, and operations leaders
- Ensure campaigns are anchored in real customer pain points and buying moments — not theoretical use cases.
- Collaborate with Product Marketing to develop customer campaign messaging, narratives, and proof points.
- Work with Marketing to align positioning across email, in‑app assets, website content, webinars, demo videos, and supporting materials.
- Partner with Sales Enablement and Solutions to deliver demos, solution walkthroughs, and technical validation assets.
- Equip Sales and CSMs with the right talk tracks, decks, FAQs, and resources. related to campaign execution.
- Serve as the orchestrator across teams, ensuring alignment, accountability, and timely execution.
- Lead weekly execution meetings, standups, and retrospectives.
- Manage timelines, risks, and dependencies across marketing motions, sales motions, CSM outreach, and product/solutions participation.
- Be a problem solver by removing blockers and escalate to leadership when needed.
- Coordinate multi‑channel promotion plans with Marketing, including lifecycle/email, in‑app messaging, sales‑led outreach, and webinar/event promotion.
- Ensure campaigns are cohesive and consistent across all customer touchpoints.
- Partner with the CMO and CRO to define KPIs and campaign targets.
- Track leading and lagging campaign metrics, including engaged accounts, qualified opportunities, pipeline creation, campaign conversion, and ACV bookings.
- Collaborate with Marketing Ops and Revenue leaders to build dashboards and analyze performance.
- Use data to continually refine targeting, messaging, and campaign structure — creating a closed feedback loop with all stakeholders.
- Revenue Mindset: Focused on pipeline & bookings—not just top‑of‑funnel vanity metrics.
- Strong Operator: Brings structure, cadence, and discipline to cross‑functional execution.
- Cross‑Functional Project Management: Influences without authority across Product, Sales, CS, and Marketing.
- High Bar for Execution: Drives campaigns to completion, not just kickoff.
- Clear Communicator: Able to confidently present to C‑level leaders and senior executives about campaign performance
- Customer Marketing: Ability to create creative approaches for engaging customers for public advocacy and expansion purposes
Education
- Bachelor’s degree required.
- 3 -5 years in B2B SaaS marketing, revenue programs, or GTM roles.
- Demonstrated ownership of pipeline, revenue impact, and expansion‑focused campaign outcomes.
- Experience partnering closely with Sales, CS, Product, and Solutions teams.
- Experience working with solutions engineering or professional services teams.
- Familiarity with Salesforce CRM, marketing platforms (6Sense, SalesLoft), lifecycle tools, and AI‑enabled systems.
- Proven project management ability and influence without authority.
- Strong communication, organization, and stakeholder‑management skills.
- Experience with usage‑based expansion models, product‑led signals, or lifecycle marketing.
- Comfortable with CRM, automation, and analytics platforms.
- Compensation: $95,000 to $115,000 Bonus potential
- Great Healthcare Dental Vision
- Flexible PTO
- Culture of support, encouraging Life-Work balance
- 401k match
- FSA and HSA options
- Employee Assistance Program
- Paid Parental Leave
- Representing a company with 4,000 clients and a 99% retention rate
- Accelerated title and salary growth potential
- A fun and energetic work environment that makes you excited to go to work every day
Cleo Communications US, LLC is an equal opportunity/affirmative action employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by law.