B2B Copywriter

We’re seeking a creative and results-oriented B2B Copywriter who excels at crafting clear, engaging, and conversion-driven content tailored to both small businesses and enterprise audiences. You’ll play a pivotal role in creating content that simplifies complex technology solutions, empowers decision-making, and drives traffic and leads across Clearlink’s web properties, including business.org and clearlinkconsulting.com.

You’ll collaborate with SEO Specialists, Content Managers, and stakeholders to develop compelling copy that aligns with search intent, resonates with B2B decision-makers, and drives measurable results. This role requires exceptional research skills, attention to detail, and the ability to write for various stages of the B2B buyer journey.

As the B2B Copywriter, your work will directly influence how small businesses and enterprise clients engage with our platforms. You’ll be instrumental in crafting content that empowers decision-makers, builds trust in Clearlink’s expertise, and drives conversions across diverse B2B audiences.

• Research and Create High-Value Content: Research, test, and write content about products and services across multiple industries, including internet technology, business communication tools, cybersecurity solutions, and more.
• Simplify Complex Topics: Write guides and resources that make technical concepts around business technology accessible, actionable, and engaging for diverse audiences, from small business owners to enterprise decision-makers.
• Craft Conversion-Focused Copy: Develop high-performing CTAs, product descriptions, and landing pages that drive leads and conversions while addressing business challenges.
• Collaborate Across Teams: Partner with the Content Marketing Manager and SEO Specialist to align content with SEO strategies, target keywords, and audience needs.
• Develop Buyer-Journey Content: Produce top-of-funnel educational guides, mid-funnel comparisons, and bottom-funnel assets like white papers, case studies, and solution pages to address each stage of the B2B buyer journey.
• Optimize Existing Content: Refresh outdated content to ensure relevance, improve SEO rankings, and better meet audience expectations.
• Maintain Brand Voice: Adapt content to reflect the unique voices of Business.org (approachable, SMB-focused) and ClearlinkConsulting.com (professional, enterprise-oriented).
• Use Data to Inform Strategy: Analyze content performance using tools like Google Analytics and make data-driven updates to maximize traffic, engagement, and conversion rates.

•  Experience:
• 2 years of experience writing for B2B audiences, preferably in technology, IT solutions, or SaaS industries.
• Strong portfolio showcasing B2B-focused content, including blog posts, white papers, landing pages, and solution guides.
• Writing Expertise: Ability to craft clear, engaging, and actionable copy tailored to the needs of SMBs and enterprise decision-makers.
• SEO Knowledge: Familiarity with on-page SEO principles, keyword integration, and writing for search intent.
• Research Skills: Demonstrated ability to research complex topics and translate technical jargon into user-friendly content.
• Collaboration Skills: Experience working with content managers, SEO specialists, and design teams to align content strategy and execution.
• Productivity Tools: Solid experience with Google Suite, Microsoft Office, or similar productivity software.
• Attention to Detail: Strong editing and proofreading skills to ensure error-free, high-quality content.
• Results-Oriented Mindset: A track record of creating content that drives traffic, engagement, and measurable business results.
• Other Considerations: 
• 2 years of experience in digital content writing, journalism, content marketing, or related field.
• Experience using CMS platforms (WordPress, Contentful), analytics tools (Google Analytics, GA4), and SEO tools (Ahrefs, SEMrush).

Perks That Set Us Apart

• 🩺 Healthcare: We offer low-cost, competitive health coverage (domestic partners included!) with employer-paid counseling services.
• 💰 Invest in the Future: Enjoy 401(k) matching after just two months of employment, with employer matching starting at ~3%.
• 🧘‍♀️ Lifestyle Spending Stipends: Access an employer-paid spending account for physical, financial, and emotional wellbeing expenses.
• 🏝️ Flexible Time Off: We offer competitive time-off balances that accrue weekly, just like your paycheck. (Yes, we’re paid weekly too!)
• 👶🏻 Parental Leave: We provide 2 weeks of paid parental leave during the first year and up to 6 weeks after one year of employment.
• ✈️ Generous Paid Holidays: Celebrate cultural diversity with additional flex holidays in addition to our company paid holidays.
• 🏢 Office Vibes: This position will be expected to work 4 days in our Draper, UT office, with the perk of being 1 day remote each week.
• 🌎 World Class Facility: With onsite restaurants, a 7,000 sqft gym, pickleball & basketball courts, spin class/pilates room, bikes, massages, and so much more.
• 🛟 Comprehensive Life Insurance: Ensure peace of mind with coverage that extends beyond the workplace with employer paid life insurance (including coverage for dependents and spouses).

At Clearlink, we go beyond the basics, ensuring your experience with us is not just professionally fulfilling but personally enriching too.

Why Work For Us

Since 2001, Clearlink has been dedicated to fostering growth and embracing opportunities. Our mission is to strengthen our workforce to build brands that guide users and customers toward decisions that enhance their lives. We encourage our employees to “Act as an Owner” – to voice their thoughts, share innovative ideas, and authentically bring their whole selves to work. Join us in our forward-thinking and inclusive community, where your expertise, background, and unique perspective are always valued.

Clearlink Partners & Awards: 

• Partnered with The Period Project for easy access to menstrual hygiene products.
• Awarded the 2022 Shatter List for breaking glass ceilings in technology.
• Received the 2023 Women’s Leadership Institute Award, pledging to elevate women’s leadership.

Clearlink Values (CLEAR):

• Create Community
• Learn & Grow
• Embrace Opportunity
• Act Like An Owner 
• Respect Every Person

Committed to accessibility, we encourage you to share any accommodation needs during the application or employment process. Your unique strengths matter, and we are dedicated to providing the necessary support for your success at Clearlink.