Marketing Assistant

Description

At Sight360, we believe sight is our most important sense. It is a priceless gift that goes far beyond how you see the world. Sight is how we move through life, enjoy its wonders and form the memories that define us. That is why we are dedicated to care for our patient’s sight every day.

We’ve assembled the most capable and credentialed multidisciplinary teams across every specialty of vision health – ophthalmology, optometry and optical retail services – to deliver a complete, 360-degree approach to vision care. One seamless patient experience. While we do share a single medical record that allows us to collaborate and coordinate care across all locations and providers, more importantly, we share a common belief and set of principles that guide us as we care for our patients.

That’s the Sight360 difference!

Requirements

The Marketing Assistant supports the Marketing Department with the execution of digital campaigns, content creation, and practice-level initiatives. This role is more advanced than an intern, with greater responsibility for independent project work, reporting, and coordination across practices. The Marketing Assistant helps ensure consistent brand presence while gaining experience in campaign management and analytics.

Essential Duties and Responsibilities:

• Create and schedule content for social media, email campaigns, and digital newsletters.
• Update and maintain website content, including service pages, provider bios, and promotions.
• Monitor and manage online reviews, ensuring timely responses and maintaining a positive reputation.
• Collect and compile marketing data to support campaign analysis and KPI tracking.
• Assist in planning and coordinating local promotions, community outreach, and practice-level events.
• Collaborate with the Marketing Manager and Director of Marketing to support ongoing campaigns and projects.
• Provide quality control on branding and marketing materials to ensure consistency across platforms.
• Support vendor coordination (printing, creative, digital services) for assigned projects.
• Take initiative in suggesting new ideas to engage patients and improve campaign effectiveness.

Knowledge, Skills, and Abilities

• Required: Associate’s or Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 1–2 years of experience in marketing, digital media, or a related field (internships may count).
• Familiarity with social media platforms, email marketing platforms, and website CMS.
• Strong writing, editing, and organizational skills.
• Ability to manage multiple tasks, meet deadlines, and work independently.
• Comfortable collaborating across departments and practices.
• Interest in healthcare marketing and community outreach.