SEM & Lead Generation Analyst

SEM & Lead Generation Analyst

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Summary

We're looking for a technically proficient and analytically driven SEM & Lead Generation Analyst who takes pride in mastering digital advertising platforms, thrives on optimizing campaign performance through data analysis, and values precision in technical execution over surface-level metrics. This role is your opportunity to develop deep expertise in paid media platforms and analytics tools, perfect your technical skills in campaign optimization and conversion tracking, and become the go-to specialist whose systematic approach generates high-quality leads for Classical Conversations families nationwide.

Qualification Requirements

To succeed in this job, an individual must satisfactorily perform all essential duties. The requirements below represent the necessary knowledge, skills, and abilities. Reasonable accommodations may be provided for individuals with disabilities.

Company Benefits

• Performance-based bonuses are available with tenure
• Matching 401k
• Vacation time accrual
• Tuition reimbursement
• Professional development
• Employee Assistance Program

Additional Information

Job Type: Part Time (Up to 20 hours per week), Hourly, Non-Exempt

Pay Range: $20 -$24/hr

Reports to: Director of Digital Engagement and Business Analytics

Department: Marketing

Location: Remote, Home Office 255 Air Tool Drive, Southern Pines, NC 28387

Travel: Occasional; up to 7-10 days per quarter for meetings and events

Minimum Qualifications

• Bachelor's degree in digital marketing, business administration, advertising, or related field, or currently pursuing a degree with relevant coursework completed
• 1-2 years of hands-on experience managing paid digital advertising campaigns including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, or similar platforms
• Demonstrated experience generating leads through digital campaigns with measurable results
• Intermediate proficiency in Microsoft 365 (Word, Excel, Outlook, Teams, PowerPoint)
• Familiarity with HubSpot or similar marketing automation/CRM platforms
• Proficiency with Google Analytics 4, Google Tag Manager, and UTM tracking for campaign attribution
• Basic design skills using Canva, Figma, or similar tools for ad creative adaptation
• Understanding of A/B testing principles and conversion rate optimization
• Experience with landing page builders and basic HTML/CSS is a plus
• Google Ads and/or Meta Blueprint certifications are a plus

Supervisory Responsibilities

None

You'll Achieve:

• Platform Mastery: Execute and optimize campaigns across Google Ads, Meta, LinkedIn, Microsoft Ads, and Connected TV with technical precision that consistently hits target cost-per-lead benchmarks
• Data-Driven Optimization: Monitor campaign performance daily, analyzing key metrics to make tactical adjustments to bids, budgets, targeting, and placements that optimize for lead quality and cost-efficiency
• Technical Excellence: Build and optimize landing pages in HubSpot with meticulous attention to conversion tracking, UTM parameters, and data flow through the CRM system
• Systematic Testing: Design and execute A/B tests on landing page elements, ad copy, targeting parameters, and creative assets using statistically sound methodology for measurable improvements
• Analytics Precision: Deliver weekly performance reports with accurate metrics tracking including leads generated, cost per lead, conversion rates, budget pacing, and funnel performance
• CRM Expertise: Manage lead flow in HubSpot with systematic accuracy, ensuring proper lead capture, scoring, routing, and data hygiene that maintains lead quality standards

Why You'll Excel in This Role:

• Technical Depth: Master specialized platforms including Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, Google Analytics 4, Google Tag Manager, and HubSpot while building deep expertise in conversion tracking and attribution
• Data-Driven Environment: Work with clear performance benchmarks (21% lead-to-enrollment conversion rate, qualified cost-per-lead targets) that provide objective measures of technical optimization success
• Platform Specialization: Become the subject matter expert in paid media platform features, advanced targeting strategies, audience mapping, and technical campaign mechanics that drive measurable results
• Systematic Optimization: Conduct methodical testing and analysis rather than relying on intuition, with adequate time to properly configure tracking, analyze data, and implement evidence-based improvements
• Technical Problem-Solving: Troubleshoot campaign performance issues, identify optimization opportunities through data analysis, and implement tactical solutions that improve conversion metrics
• Continuous Learning: Stay current on platform updates, algorithm changes, and technical features across multiple advertising systems while deepening your expertise in conversion rate optimization
• Autonomous Execution: Manage campaigns independently in a remote environment with clear technical guidelines, performance targets, and structured reporting touchpoints with the Director of Digital Engagement
• Purposeful Impact: Apply your technical precision to support Christian education, knowing that every optimized campaign and refined targeting strategy you implement helps homeschooling families discover Classical Conversations

Performance Expectations:

• Lead Quality Focus: Set up sales team to hit target lead-to-enrollment conversion rate of 21% or higher through strategic targeting, qualification criteria, and continuous technical refinement
• Cost Efficiency: Achieve target cost per qualified lead benchmarks while optimizing for downstream conversion quality rather than volume alone
• Continuous Improvement: Demonstrate measurable month-over-month improvements in lead quality scores, engagement rates, or conversion funnel performance through systematic testing and data-driven optimization

Key Responsibilities:

SEM Campaign Management:

• Manage day-to-day technical operations of campaigns across Google Ads, Meta, LinkedIn, Microsoft Ads, and Connected TV platforms
• Implement advanced targeting strategies through audience mapping, custom audiences, lookalike audiences, demographic layering, and behavioral targeting
• Monitor performance metrics daily, making data-informed tactical adjustments to bids, budgets, targeting, and ad placement
• Configure and maintain proper tracking parameters, conversion pixels, and attribution models across all platforms

Lead Generation & Optimization:

• Build and optimize landing pages in HubSpot using technical best practices for user experience, form completion, and conversion tracking
• Conduct systematic A/B tests on landing page elements, analyzing statistical significance and implementing winning variations
• Manage technical lead flow in HubSpot CRM, ensuring accurate data capture, scoring logic, routing rules, and database hygiene
• Configure and maintain UTM tracking parameters for proper campaign attribution and performance analysis
• Stay current on platform algorithm updates, new technical features, and industry trends in conversion rate optimization
• Provide detailed weekly performance reports with accurate metrics tracking and data-driven optimization recommendations
• Create quarterly lead magnets with proper tracking implementation to measure nurturing effectiveness

Physical Demands

Color vision required for reviewing charts, graphs, and visual presentations. Ability to sit at a computer workstation for extended periods (up to 8 hours daily). Ability to lift and carry up to 25 pounds occasionally.

Work Environment

Climate-controlled remote workspace with reliable high-speed internet. Independent work environment with clear technical benchmarks, structured reporting cadence through Microsoft Teams, and opportunities for focused, autonomous work optimizing complex multi-platform campaigns.

Salary : $20 - $24