Tourism Marketing Coordinator

Organization: Clarion County Economic Development Corporation / Discover Clarion County
Reports to: Tourism Director
Position Type: Full-Time
Travel: Must possess valid Drivers' License. Must be able to drive and have reliable transportation for local and regional travel

Discover Clarion County is seeking a Tourism Marketing Coordinator to support the day-to-day execution of the destination's marketing and tourism promotion office.

The Marketing Coordinator works closely with the Tourism Director and Brand & Marketing Manager to turn marketing strategies, campaigns and priorities into organized, timely and effective execution.

This is a hands-on position for someone who is highly organized, creative, proactive and comfortable working across digital marketing, website management, content coordination, partner communications, events and tourism promotion.

The ideal candidate is someone who can manage multiple projects at once, communicate confidently & thoughtfully with tourism businesses and community partners, pay close attention to detail, and take ownership of getting projects across the finish line.

Key Responsibilities

Marketing & Campaign Coordination

• Coordinate marketing campaign timelines, deliverables, assets and deadlines.
• Maintain the day-to-day marketing calendar and project schedules.
• Support the execution of seasonal and destination marketing campaigns.
• Coordinate campaign participation and deliverables with tourism partners.
• Help ensure marketing initiatives are completed accurately, consistently and on schedule.
• Identify opportunities to extend campaigns through partner participation and cross-promotion.

Digital Marketing & Website

• Manage routine content updates and maintenance for the Discover Clarion County website.
• Keep tourism listings, business information, events, attractions and visitor resources accurate and current.
• Assist with website content development and optimization.
• Identify outdated, missing or incorrect information and coordinate updates.
• Support digital marketing initiatives and basic search optimization efforts.

Content & Email Marketing

• Coordinate content for Discover Clarion County newsletters and email communications.
• Collect and organize photography, video, promotions, stories and other content from tourism partners.
• Support the development and distribution of digital and print marketing materials.
• Maintain organized digital libraries of approved marketing assets.

Tourism Partner Communications

• Communicate regularly with tourism businesses, attractions, lodging properties, restaurants, municipalities, event organizers and community organizations.
• Collect partner updates, promotions, events, offers and other visitor-facing information.
• Coordinate partner participation in Discover Clarion County campaigns and promotional opportunities.
• Maintain accurate partner databases and contact information.
• Help tourism partners understand how they can participate in destination marketing initiatives.
• Build positive, professional relationships with tourism industry partners.

Events & Tourism Promotion

• Coordinate and support Discover Clarion County tourism promotion events, activations and programs.
• Assist with event logistics, promotional materials, registration, partner communications and on-site needs.
• Attend selected tourism, community and promotional events as a representative of Discover Clarion County.
• Support media visits, influencer experiences and other destination promotion opportunities as needed.
• Assist with occasional evening and weekend activities based on program and event needs.

Marketing Operations & Reporting

• Maintain marketing databases, files, calendars and digital assets.
• Coordinate routine vendor communications and deliverables under the direction of the Brand & Marketing Manager.
• Track campaign and channel performance.
• Assist with marketing reports, analytics and performance tracking.
• Help monitor deadlines, deliverables and project status across multiple initiatives.
• Support marketing-related administrative and operational needs.

Ideas & Initiative

• Stay informed about tourism, travel, digital marketing and content trends.
• Identify new content, partnership and marketing opportunities.
• Bring ideas and recommendations to the Brand & Marketing Manager and Tourism Director.
• Look for ways to improve processes, visitor communications and partner engagement.
• Proactively identify potential problems and help develop solutions.

What We're Looking For

The ideal candidate would have the following personality traits:

· Adaptable, Resourceful & Sound in Judgment: Comfortable working in a dynamic environment where priorities shift, plans change and unexpected opportunities arise. Able to think on their feet, use common sense, find solutions and keep moving forward without losing momentum.

· Emotionally Intelligent: Able to read a room, understand different perspectives and navigate different personalities, situations and challenges with professionalism, empathy and good judgment.

· Naturally Curious & Creative: Interested in discovering new places, people, experiences and stories—and able to turn that curiosity into compelling content, ideas and tourism marketing opportunities.

· Socially Engaged & Digitally Savvy: An active and thoughtful participant on social media who understands how people actually use social platforms—not simply how to schedule a post. Follows trends, understands social culture, recognizes engaging content and is comfortable participating in online conversations.

· Highly Organized & Detail-Oriented: Able to manage multiple projects, deadlines, partners and priorities while maintaining accuracy, consistency and follow-through. Keeps track of the details without losing sight of the bigger picture.

· A Strong Communicator & Collaborator: Comfortable writing, editing, emailing, calling and working directly with partners, businesses and the public. Enjoys working with different personalities and understands that successful destination marketing is a team effort.

· Independent & Proactive: Able to take ownership of projects, make appropriate decisions, identify opportunities and move work forward independently while knowing when to ask for direction or support.

· Community-Minded: Genuinely interested in tourism, travel, local businesses, outdoor recreation and community development, with a desire to help people discover what makes Clarion County—and the people and places within it—special.

Experience & Qualifications

• Bachelor's degree in marketing, communications, tourism, hospitality, public relations, business or a related field preferred; equivalent professional experience may be considered.
• Previous experience in marketing, communications, tourism, hospitality, public relations, digital marketing or a related field preferred.
• Strong writing, editing and proofreading skills.
• Experience with social media and digital content platforms.
• Experience with website content management systems preferred.
• Familiarity with email marketing platforms preferred.
• Experience with Canva, Hubspot, Adobe Creative Suite, Asana or similar tools is a plus.
• Basic photography and video skills are a big plus.
• Familiarity with Google Analytics/GA4 or other marketing analytics platforms is a plus.
• Must be comfortable using standard office, digital marketing and communication technology.
• Must be able to drive and travel throughout Clarion County and occasionally to regional meetings and events.

What Success Looks Like

Success in this position means Discover Clarion County's marketing initiatives move forward consistently and effectively.

The Marketing Coordinator will help ensure:

• Campaigns launch on time.
• Website and visitor information remain accurate and current.
• Partners receive timely communication and have opportunities to participate.
• Marketing content is organized and consistently delivered.
• Tourism events and promotional activities are well coordinated.
• Marketing performance is tracked and documented.
• Projects do not get stuck because of missed details or deadlines.
• The Brand & Marketing Manager and Tourism Director have the operational support needed to focus on strategy, destination development and higher-level initiatives.

A Note About the Role

The Marketing Coordinator is an important part of the Discover Clarion County marketing team and will have the opportunity to work across destination marketing, digital communications, tourism businesses, outdoor recreation, events, media and community partnerships.

You will be expected to bring ideas, solve problems and take ownership, while working within the marketing strategy and brand direction established by the Tourism Director and Brand & Marketing Manager.

If you are someone who enjoys making things happen, connecting people and ideas, and helping tell the story of a destination, we'd like to hear from you.

Equal Employment Opportunity

The Clarion County Economic Development Corporation is an Equal Opportunity Employer. CCEDC provides equal employment opportunities to all applicants and employees without regard to race, color, religion, sex, national origin, ancestry, age, disability, or any other characteristic protected by applicable federal, state, or local law.

Pay: $40,000.00 - $48,000.00 per year

Benefits:

• 401(k) matching
• Health insurance
• Paid time off

Work Location: In person

Salary : $40,000 - $48,000