Retail Marketing Manager

About the Role

The Retail Marketing Manager is responsible for the operational execution of in-store marketing, signage, and promotional initiatives across all Claire’s retail stores. This role serves as a key liaison between Marketing, external signage vendors, and Logistics teams to ensure initiatives are executed accurately, efficiently, on time, and within budget. 

The Retail Marketing Manager oversees the end-to-end management of signage programs, including project planning, store lists, kit development, vendor coordination, ordering, shipping, and budget management. This role also manages the entry and execution of marketing-led promotions at the retail level and provides reporting and analysis to measure performance and identify opportunities for optimization. 

The ideal candidate combines strong analytical and data-management skills with exceptional project management, operational expertise, financial acumen, and the ability to effectively manage internal and external partners. This position requires someone who can translate complex information into actionable insights, proactively identify issues, make informed decisions, and drive projects through to successful completion. 


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Key ResponsibilitiesSignage & In-Store Marketing Management

• Lead the end-to-end development, execution, and ongoing management of in-store signage kits and related marketing support. This includes signage requirements and specifications, creative handoffs, production-related proofing and approvals, and related marketing support
• Manage day-to-day signage needs, ensuring stores receive accurate materials in accordance with established timelines.
• Manage the signage replacement process, store requests, ordering, fulfillment, tracking, and resolution of missing, damaged, or incorrect signage, ensuring stores receive accurate materials in accordance with established timelines.
• Develop and maintain kit request lists, store lists, store details, and other critical project data.
• Participate actively in weekly New Store/Construction Update meetings to identify upcoming needs, timelines, and potential challenges.
• Partner with external signage vendors to manage ordering systems, tools, processes, and overall execution.
• Collaborate with Logistics to identify and resolve shipping and freight issues and proactively plan for future transportation needs.
• Establish and maintain processes that improve accuracy, efficiency, communication, and execution across the signage program.

Budget & Financial Management

• Develop and manage signage project budgets using historical data, current requirements, and vendor pricing to establish realistic cost expectations.
• Manage the annual print budget and support planning and management of the annual freight budget.
• Monitor expenditures throughout the year, identify variances, and proactively address potential budget risks.
• Analyze vendor costs and project expenses to identify opportunities for efficiencies and cost optimization.
• Evaluate resource allocation and spending to maximize the impact and return on marketing investment.
• Partner with internal stakeholders and vendors to ensure projects are delivered within approved budgets and financial expectations.

Promotion Entry, Execution & Reporting

• Lead the entry and implementation of all marketing-developed promotions at the retail level.
• Ensure promotional details, requirements, timing, and execution instructions are accurately communicated to relevant business partners and retail teams.
• Partner cross-functionally to ensure promotions are executed consistently and deliver a seamless customer experience.
• Maintain accurate records of marketing-led promotional activity, including entry, execution, and results.
• Analyze marketing and promotional data to evaluate campaign effectiveness, identify trends, and assess ROI.
• Develop and maintain reporting and dashboards that provide visibility into signage and promotional performance, budgets, timelines, and key metrics.
• Present regular updates and insights to leadership and cross-functional partners, highlighting progress, opportunities, risks, and areas for testing or improvement.
• Use data and reporting to identify opportunities to improve processes, optimize spend, and enhance future promotional execution.

Vendor & Partner Management

• Manage day-to-day relationships with external signage vendors and marketing partners.
• Hold vendors accountable to contractual requirements, quality standards, timelines, service levels, and budget expectations.
• Negotiate solutions to challenges and resolve issues while maintaining strong, productive business relationships.
• Continuously evaluate vendor capabilities, pricing, processes, and alternative solutions to identify opportunities for improved efficiency, quality, and cost effectiveness.
• Partner with internal teams to ensure external partners are aligned with business priorities and project requirements.
• Proactively identify potential issues and develop solutions before they impact store execution.

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Qualifications:

• Bachelor's degree in marketing, Analytics, Business Administration, or related field. 
• Advanced degree and/or relevant professional certifications are a plus. 
• 7 years of experience in retail marketing, marketing operations, retail operations, or related fields. 
• Experience with analytical, data-driven, or business operations role. 
• Experience managing budgets, vendors, and complex, cross-functional projects. 
• Experience working in a retail environment with a strong understanding of store-level execution. 
• Advanced proficiency in Microsoft Excel, including data analysis, reporting, and data management. 
• Strong data mining and analytical skills with the ability to turn data into actionable insights. 
• Strong project management and organizational skills with the ability to manage multiple priorities and projects simultaneously.