Sales Director CityGolf USA

ROLE OVERVIEW

CityGolf USA is seeking a dynamic and results-driven Sales Director to lead revenue

growth and membership sales for our Nashville location. This executive-level role is

responsible for developing and executing a comprehensive sales strategy, building

a high-performance sales team, and cultivating relationships with corporate clients,

event organizers, and individual members. The Sales Director will be a key driver in

establishing CityGolf USA Nashville as the premier indoor golf and entertainment

destination in the region.

KEY RESPONSIBILITIES

Sales Strategy & Revenue Growth

● Develop and implement a multi-channel sales strategy targeting individual

memberships, corporate accounts, event bookings, and group outings.

● Set, track, and exceed monthly, quarterly, and annual revenue targets.

● Identify new market opportunities and expand CityGolf USA's presence in the

Nashville market.

● Analyze sales data and market trends to continuously refine the sales

approach.Team Leadership & Development

● Hire, onboard, and develop a direct sales report, providing hands-on coaching

and clear performance expectations.

● Set measurable goals for yourself and your direct report; track progress and

adjust approach as needed.

● Serve as the primary cross-functional point of contact for operations, events,

and marketing — aligning internal partners around sales priorities and shared

outcomes.

● Lead with clarity and accountability in a lean environment, influencing

without a large team and driving results through collaboration.

Corporate & Partnership Sales

● Build and manage a robust pipeline of corporate clients for memberships,

events, and entertainment packages.

● Develop and present customized proposals to key decision-makers.

● Cultivate long-term relationships with Nashville-area businesses, hospitality

partners, and community organizations.

● Represent CityGolf USA at networking events, trade shows, and industry

functions.

Membership Sales & Retention

● Drive new membership enrollment through outbound prospecting, referrals,

and marketing partnerships.

● Oversee the full membership sales cycle from lead generation to close.

● Collaborate with operations and marketing teams to ensure a seamless

member onboarding experience.

● Monitor member satisfaction and implement retention strategies to minimize

churn.Event & Outing Sales

● Lead the sales effort for private events, corporate outings, tournaments, and

group bookings.

● Work closely with the events team to create compelling packages and

experiences.

● Manage event inquiries, site visits, proposals, and contract negotiations.

Reporting & CRM Management

● Maintain accurate and up-to-date records in the CRM system.

● Provide weekly and monthly sales reports to leadership.

● Forecast revenue and pipeline with accuracy and transparency.

QUALIFICATIONS

Required

● 5 years of progressive sales experience, with at least 2 years in a senior or

director-level role.

● Proven track record of meeting and exceeding revenue targets in a B2B

and/or membership sales environment.

● Strong leadership skills with experience managing and developing a sales

team.

● Excellent communication, presentation, and negotiation skills.

● Proficiency with CRM platforms and Microsoft Office Suite.

● Self-motivated, entrepreneurial mindset with the ability to thrive in a startup-

like environment.

Preferred

● Experience in the hospitality, entertainment, sports, golf, or fitness industry.

● Existing network of corporate relationships in the Nashville market.● Experience with event sales, sponsorships, or group bookings.

● Bachelor's degree in Business, Marketing, or a related field.

SUCCESS INDICATORS

Within the First 90 Days

• Develop a deep understanding of CityGolf USA's offerings, target market,

and competitive landscape.

• Build and begin executing a 12-month sales plan.

• Establish initial corporate relationships and begin building a membership

pipeline.

• Begin enrolling new members and ensure a seamless onboarding

experience from day one.

• Actively prospect and book corporate and private events for the upcoming

holiday season, treating this as an immediate revenue opportunity.

Within 6–12 Months

• Achieve or exceed membership and revenue targets as defined by

leadership.

• Establish CityGolf USA Nashville as a go-to destination for corporate

entertainment and events.

• Build a scalable, repeatable sales process that supports long-term growth.