MARKETING CONTENT SPECIALIST - PT

TITLE: MARKETING CONTENT SPECIALIST – PART TIME 

DEPARTMENT: OFFICE OF THE MAYOR

GENERAL DESCRIPTION

This is responsible marketing work involving the writing, editing, and development of content for digital marketing campaigns.

Duties include working across various digital channels, from websites to emails to social media apps, and strategizing and adjusting content to meet the needs of the city’s audience. Work involves collaborating on digital marketing initiatives with the Communications and Marketing Specialist and the Mayor.

SUPERVISION RECEIVED

Works under the general supervision of the Public Relations Information Coordinator and the Mayor. 

SUPERVISION EXERCISED

None.

ESSENTIAL DUTIES AND RESPONSIBILITIES 

Creation of digital content.

Optimization of new and existing digital content.

Editing and ensuring adherence to a style guide, such as AP style, for consistency in digital content. 

Creation of editorial calendar for short- and long-term planning to ensure deadlines and publications.

Publishing and promoting content.

Monitoring and analyzing content, including data analytics.

Preparation of content marketing plans. 

Assists in the coordination and production of newsletters, brochures, calendars for special events. 

Assists in the writing of news releases.

Assists in the coordination of outside printing projects, such as brochures and schedules.

Assists in the coordination and production of marketing videos, including videography and editing.

Other duties as assigned.

NONESSENTIAL DUTIES

None.

KNOWLEDGE, SKILLS AND ABILITES

Knowledge of and experience with graphic design software, such as Canva, Adobe Illustrator, Adobe Photoshop and GIMP, and digital marketing software, such as Mailchimp.

Strong knowledge and experience with online content strategy creation, with a focus on videography.

General understanding of data analytics.

Excellent communication skills, verbal, written, reading and editing skills.

Good problem-solving, time management and strategic planning skills.

QUALIFICATIONS

A bachelor's degree from a recognized college or university in marketing, English, communications or a related field, plus three years of digital marketing experience or equivalent demonstrated experience.

SPECIAL REQUIREMENTS

Must have a valid Connecticut driver’s license.

TOOLS AND EQUIPMENT USED

Motor vehicle, word processor, facsimile, telephone.

PHYSICAL DEMANDS

The physical demands described are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is frequently required to sit, talk, and listen. Occasionally the employee is required to walk, use hands and fingers to operate office equipment, and reach with hands and arms. The employee may occasionally lift/or move up to 10 pounds. Specific vision abilities required for this job include close vision and the ability to adjust focus.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The work is conducted in typical office working conditions with virtually no disagreeable features. The noise level in the work environment is generally quiet.

GENERAL GUIDELINES

The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.

The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.