What are the responsibilities and job description for the Communications Specialist position at City of Victoria, TX?
JOB SUMMARY
Supports the City’s communications and public information efforts by creating accurate, timely, and engaging content for both internal and external audiences. Works under the direction of the Communications Manager to help implement communication strategies, assist with media relations, and promote City programs, projects, and initiatives.
PRINCIPAL DUTIES AND RESPONSIBILITIES
Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This list is ILLUSTRATIVE ONLY and is not a comprehensive listing of all functions and duties performed by incumbents of this class. Employees are required to be in attendance and prepared to begin work at their assigned work location on the specified days and hours. Factors such as regular attendance at the job are not routinely listed in job descriptions but are an essential function. Essential duties and responsibilities may include, but are not limited to, the following:
- Assists the Communications Manager in implementing public information and outreach initiatives.
- Prepares and distributes news releases, feature stories, and other written materials for the public and the media.
- Prepares and publishes creative social media content on a regular basis using a social media content management software, including videos, reels, photo-centric posts, and other digital materials.
- Supports planning and promotion of community engagement events, the Citizens Academy program, and alumni activities.
- Monitors communication needs across city departments and provides creative support as assigned.
- Identifies and develops compelling City stories for distribution through digital, print and social media platforms.
- Drafts and edits a variety of written materials, including creative content, video scripts, talking points, speeches, and internal documents.
- Operates the City’s Alert Center in collaboration with other departments and the Communications Manager to deliver timely notifications to customer account holders.
- Responds to public inquiries received through carious communication platforms, providing accurate and courteous information.
- Serves as a supporting public information officer role during emergencies or critical incidents within a joint information center, reporting to the Communications Director.
- Performs all other duties as assigned or as they become apparent.
PHYSICAL AND ENVIRONMENTAL CONDITIONS
Work is performed in a standard office environment. Must be able to drive a vehicle to and from meetings and community events. Occasionally lifts materials weighing up to 30 pounds. Requires fine motor skills to operate computers, cameras, and related equipment.
REQUIRED QUALIFICATIONS
- Bachelor’s degree in communications, journalism, public relations, or a related field preferred.
- Two (2) to three (3) years of professional experience in communications, media relations, marketing, or a related field.
- Valid Texas Driver’s License
- Ability to plan, organize, and communicate ideas clearly and effectively verbally and in writing to City staff, the media, and the general public.
- Ability to establish and maintain effective working relationships with employees, media representatives, and community stakeholders.
- Strong writing, editing, and proofreading skills with attention to detail and adherence to AP Style.
- Ability to perform basic design and multimedia work, including social media graphics, videos, and other visual storytelling tools using Canva or similar platforms.
- Demonstrated ability to work under tight deadlines and adapt to fast-paced or crisis situations.
- Willingness to work flexible hours, including occasional evenings and weekends, as needed.