Social Media Manager

Under the general supervision of the Director of Communications, the Social Media Manager is a critical member of the Communication team and leads the strategy, implementation and evaluation of the City’s social media presence across multiple platforms. The Social Media Manager role includes creative content planning, thoughtful audience engagement strategies, event promotion and community engagement. Work elements include platform strategy development, content creation, community engagement, reporting, vendor coordination, and crisis communications. The ideal candidate is a creative communicator and skilled storyteller with a passion for public service.

1. Develop, implement and manage a comprehensive social media strategy aligned with the City’s goals, brand voice and inclusive outreach objectives.
2. Create, curate and publish content (including bilingual text, images, videos, live streams) across platforms such as Facebook/Meta, X (Twitter), Instagram, LinkedIn, YouTube and other emerging formats.
3. Monitor social media channels in real time, respond to comments/direct messages or escalate to appropriate departments and maintain a voice consistent with the City’s brand.
4. Analyze social media performance data (reach, engagement, growth, sentiment) and prepare regular reports, offering insights and recommendations for optimization.
5. Serve as communications liaison to internal departments to coordinate cross-departmental campaigns, event coverage and service updates.
6. Manage and maintain the social media editorial calendar, ensuring timely posts for major city initiatives, seasonal campaigns, emergency alerts and community-focused outreach.
7. Update and maintain other digital websites or subpages as needed.
8. Assist in the development of photo and video assets in coordination with the Digital Communications Director for use on social media.
9. Ensure accessibility and inclusive representation in all digital content while working with translation and interpretation services as needed.
10. Manage vendor relationships as they relate to digital and social media development.
11. Support event logistics, promotion and documentation as needed.
12. Represent the Mayor’s Office at external stakeholder meetings, community events or internal cross-functional initiatives as needed.
13. Perform other related duties as required and assigned by the Director of Communications.

1. Bachelor’s degree in Communications, Graphic Design, Public Relations, Marketing, Journalism or a related field equivalent combination of education and relevant experience.
2. Proven professional experience in social media management, digital communications or content creation, ideally in a multi-stakeholder or public sector environment.
3. Proficiency in social media platforms (Meta/Facebook, X, Instagram, LinkedIn, YouTube) and demonstrated experience working graphic design software (Canva, Adobe Creative Suite.
4. Ability to craft clear, concise, audience-appropriate messaging for diverse constituencies with excellent writing and storytelling skills across a range of formats.
5. Attention to detail, creativity, and an ability to translate complex issues into accessible content.
6. Demonstrated ability to prioritize tasks effectively, work collaboratively, and meet deadlines in a fast-paced environment.
7. Commitment to diversity, equity and inclusion in digital communications with a familiarity with ADA accessibility and inclusive outreach best practices.
8. Fluency in Spanish is a plus but not required.
9. Must be able to perform all essential functions of the job as defined.
10. Willingness to work nights and weekends when necessary.