What are the responsibilities and job description for the DIGITAL CONTENT MANAGER - 1125 position at City of Pinole?
Brief Description
Job SummaryUnder general direction and in compliance with standard operating procedures and policies, plans, writes, and creates content for the City’s digital communications to transform complex government topics into clear, engaging information for a broad audience. Conducts thorough research, collaborates proactively with other City departments to gather and validate information, and develops story ideas that reflect City Council priorities and emerging community interests. Produces web stories, scripts and social media captions, adapting material for various mediums such as video, web, e-postcards, advertorials, public presentations and social media. Emphasizes independent story development and interdepartmental collaboration to ensure content is accurate, relevant and impactful.
Job Duties
Essential Functions Essential Functions % of Time
Qualifications
Job Requirements
Knowledge of:
Working Conditions
Primary Work Location: Office environment and occasional outside work.
Protective Equipment Required: None.
Environmental/Health And Safety Factors
Occasional outside work with exposure to unpleasant environmental conditions and/or hazards. Seasonal exposure to extreme temperatures and wetness and/or humidity.
Physical Demands
Constantly requires vision, hearing, talking, and fine dexterity. Frequently requires sitting and standing. Occasionally requires pushing/pulling, reaching, handling/grasping, walking, and carrying. Light strength demands include frequently exerting up to 10 pounds, occasionally exerting up to 10-20 pounds, and rarely exerting 20–50 pounds.
Mental Demands
Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.
Americans With Disabilities Act Compliance
The City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
The City of Greenville offers a comprehensive and affordable benefits package designed to provide a variety of choices to best fit the needs of our employees and their families. View more details about these benefits here: City of Greenville Employee Benefits.
HEALTH INSURANCE
The City offers the following health insurance options to eligible employees:
Leave & Holiday Benefits
The City is a member of the South Carolina State (SCRS) and Police Officers (PORS) defined benefit Retirement Systems.
AWARDS & RECOGNITION
Job SummaryUnder general direction and in compliance with standard operating procedures and policies, plans, writes, and creates content for the City’s digital communications to transform complex government topics into clear, engaging information for a broad audience. Conducts thorough research, collaborates proactively with other City departments to gather and validate information, and develops story ideas that reflect City Council priorities and emerging community interests. Produces web stories, scripts and social media captions, adapting material for various mediums such as video, web, e-postcards, advertorials, public presentations and social media. Emphasizes independent story development and interdepartmental collaboration to ensure content is accurate, relevant and impactful.
Job Duties
Essential Functions Essential Functions % of Time
- Create Digital Content: Write, edit and publish original content for the City websites, including news stories, announcements, and educational resources. Translate technical, policy or departmental information into plain language that is easy to understand and relevant to residents, businesses and visitors. Create compelling headlines, calls to action, and copy that reflect the City’s tone, mission and priorities. Develop story ideas and content initiatives independently, beyond scheduled agenda items, that promote City Council priorities. Translate video stories gathered by video producers into written and photo content.
- Provide Editorial Support & Script Development: Edit scripts and web stories developed by the multimedia communications specialists; fact-check content for clarity, accuracy and consistency across platforms. Provide initial feedback on story structure, pacing and tone of scripts. Ensure all materials are well-researched, credible and aligned with organizational messaging. Lead writing workshops and support skill development among department content creators and web editors.
- Oversee Content Management: Oversee the planning, organization and presentation of digital content to ensure consistency, accuracy and clarity. Maintain editorial and brand standards. Manage a centralized content calendar to coordinate assignments and prioritize coverage. Collaborate proactively with City departments and external partners to gather, validate and amplify information for online publication. Collaborate with production teams to adapt content for website use.
Qualifications
Job Requirements
- Bachelor’s degree in communications, journalism, media studies or related field.
- Over four (4) years of experience in content creation, editorial management or multimedia storytelling.
- Experience managing editorial calendars and coordinating cross-functional teams.
- Strong writing and editing skills with a portfolio of digital and/or video content.
- Exceptional writing and editing skills.
- Experience creating digital content across multiple formats (text, image, video, infographics).
- Familiarity with video production workflows and coaching on writing for multimedia.
- Journalism, communications or public information background.
- Strong interpersonal and project management skills.
- Valid South Carolina Class D Driver's License.
Knowledge of:
- Stages of production (pre-production, production, post-production, distribution) across relevant media formats.
- Narrative structures to craft engaging and impactful stories.
- Principles of written communication, graphical layout, and multimedia techniques appropriate to social media communication, ensuring that work products are clear, usable and effectively convey the intended messages and information.
- Expertise in coaching principles, active listening, powerful questioning, and providing constructive feedback.
- Punctuation, syntax, and sentence structure.
- Relevant style guides.
- Coach and motivate contributors, fostering creativity and collaboration.
- Manage multiple priorities, collaborate across departments, and deliver high-quality content on deadline.
- Apply relevant style guides to ensure consistency and coherence.
- Establish and maintain effective working relationships with City departments, the public, and key stakeholders.
- Utilize a variety of communication and interpersonal skills to interact successfully with people of all levels inside and/or outside the organization.
- Work independently, exercising effective judgment and professional thinking.
- Write various types of content, formal presentations, press releases, social media posts, technical documents and professional emails.
- Read papers, periodicals, journals, manuals, and policies.
- Make mathematical calculations and draw logical conclusions.
- Operate general office equipment to include scanner, printer, copier, telephone, and computer with Microsoft Office Suite.
Working Conditions
Primary Work Location: Office environment and occasional outside work.
Protective Equipment Required: None.
Environmental/Health And Safety Factors
Occasional outside work with exposure to unpleasant environmental conditions and/or hazards. Seasonal exposure to extreme temperatures and wetness and/or humidity.
Physical Demands
Constantly requires vision, hearing, talking, and fine dexterity. Frequently requires sitting and standing. Occasionally requires pushing/pulling, reaching, handling/grasping, walking, and carrying. Light strength demands include frequently exerting up to 10 pounds, occasionally exerting up to 10-20 pounds, and rarely exerting 20–50 pounds.
Mental Demands
Frequently requires time pressures, frequent change of tasks, tedious or exacting work, and working with others as part of a team. Occasionally requires performing multiple tasks simultaneously, emergency situations, and irregular schedule.
Americans With Disabilities Act Compliance
The City of Greenville is an Equal Opportunity Employer. To perform this job successfully, an individual must be able to perform each essential job duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions. Prospective and current employees should contact Human Resources to request an ADA accommodation.
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
The City of Greenville offers a comprehensive and affordable benefits package designed to provide a variety of choices to best fit the needs of our employees and their families. View more details about these benefits here: City of Greenville Employee Benefits.
HEALTH INSURANCE
The City offers the following health insurance options to eligible employees:
- Medical
- Dental
- Vision
- Basic Term Life
- Employee Supplemental Life
- Spouse Term Life
- Child Term Life
- Short Term Disability (STD)
- Long Term Disability (LTD)
- Voluntary Benefits (Critical Illness, Accident, Hospital Care, etc.)
Leave & Holiday Benefits
- General Leave is earned/accrued biweekly by all regular, full-time and permanent part-time employees as a percentage of normal work hours.
- The City of Greenville observes 11 paid holidays.
The City is a member of the South Carolina State (SCRS) and Police Officers (PORS) defined benefit Retirement Systems.
AWARDS & RECOGNITION
- Employee Recognition & Awards Program (ER&A)
- Employee Service Awards
- Longevity Bonus
- Worker's Compensation
- Deferred Compensation
- Flexible Spending Accounts (FSA)
- Employee Assistance Program (EAP)
