What are the responsibilities and job description for the Marketing Specialist - City of Oak Creek position at City of Oak Creek?
We're currently seeking a Marketing Specialist to join our growing, dynamic team. This role is integral to our marketing efforts and will be responsible for managing multiple projects, leading digital marketing and social media initiatives, managing events and sponsorships and maintaining relationships with designated City departments to achieve desired outcomes outlined in the City’s Strategic Action Plan (SAP).
Duties, Functions and Supervision/Accountability
- Collaborate with the Director and other team members to execute all marketing efforts for the City.
- Establish and maintain relationships with designated City departments to ensure consistent communication.
- Manage and/or create content. Manage multiple projects concurrently, ensuring timely and successful completion. Publish digital marketing content online.
- Manage and collaborate with event staff to ensure quality events that appeal to a diverse audience. Ensure timely promotion. Support event staff during City events as necessary.
- Measure and optimize digital website traffic; monitor and optimize social media.
- Report on the growth and analytics of campaigns to stakeholders.
- Implement and scale email marketing communications campaigns.
Qualifications
- Bachelor's degree in Marketing or a related field required.
- At least 3 years of experience in a marketing and communications role, including demonstrated project management and event planning required.
- A collaborative work style, with the ability to work effectively in a team-oriented environment.
- One year supervisory experience required.
- Three years’ experience with content creation including social media posts, blog posts, and email. Candidates may be asked to share work samples.
- Two years’ experience with using analytics from digital marketing to make data driven decisions required.
Salary : $65,000 - $75,000