Marketing and Social Media Coordinator

Description

The City of Norfolk's Department of Economic Development is currently seeking a Marketing and Social Media Coordinator position responsible for crafting and executing strategic communication initiatives that support the organization’s goals. This position combines expertise in social media management, public relations, event coordination, and stakeholder engagement to enhance visibility, foster community relationships, and promote economic development efforts. The ideal candidate will work collaboratively across teams, and serve as a liaison with the City’s Communications Department.

This position will fill a role in in the Marketing and Communication Program of the department. Our mission is to stimulate inclusive economic growth by enhancing our business climate and fostering a diverse workforce to grow the tax base and fuel the prosperity of Norfolk. The department’s vision is to be a trusted leader and partner driving sustainable and equitable opportunities for all.

Essential Functions

Essential functions include but are not limited to:

Social Media Content Creation and Management

• Develop, manage, and execute social media strategies and content across platforms to promote organizational initiatives, events, and community engagement.
• Monitor analytics to track performance, optimize content, and adjust strategies based on insights.

• Write and distribute press releases, newsletters, and media advisories for events such as ribbon cuttings, grand openings, and other economic development initiatives.

• Assist in the planning and promotion of grand openings, ribbon cuttings, and other public events.
• Represent the organization at events, ensuring effective communication and branding efforts.

• Act as a liaison between the department, the City Communications Department, local businesses, and community stakeholders to ensure consistent messaging.
• Work closely with internal teams and external consultants to organize and execute departmental programs.

• Support the Director of Communications with administrative responsibilities, including creating presentations, reports, and briefing materials.
• Assist with the development of policies and procedures related to communications and public relations efforts.

• Design and coordinate engaging studies, campaigns, and multimedia projects to highlight organizational goals and achievements.
• Ensure all communications align with the organization’s brand voice and identity.

• Coordinate grant proposals and assist with departmental budgeting processes related to communication projects.

Education/Experience

Work requires broad knowledge in a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a Bachelor's degree or equivalent. Bachelor’s degree in communications, Marketing, Public Relations, Journalism, or a related field (preferred but not required).

Three years of professional experience in communications, marketing, public relations, or a related field.

The ideal candidate will possess:

• Demonstrated experience with social media content creation and management, public relations, and event planning
• Be familiar with current economic development initiatives and developments in the City of Norfolk
• Strong writing and editing skills with a portfolio of professional content.
• Proficiency in social media platforms, content management systems, and analytics tools
• Excellent interpersonal and organizational skills with the ability to manage multiple projects
• Familiarity with basic graphic design programs
• Familiarity with working in or alongside government or municipal organizations is preferred