Economic Development Marketing Specialist

Join our team as an Economic Development Marketing Specialist and help strengthen the City’s economy through innovative marketing and community-focused initiatives. In this role, you’ll plan, organize, and implement marketing programs, lead events and activities that attract and retain local businesses, and enhance quality of life through cultural programming. Bring your creative expertise and make a meaningful impact in shaping our city’s future.

Upcoming Salary Increases and Incentives:

3% effective 7/1/2026

2.5% Education Incentive - Bachelor's Degree

5% Education Incentive - Master's Degree

The Economic Development Marketing Specialist is responsible to plan, organize, coordinate, and implement marketing programs that support the Community and Economic Development Department’s mission in strengthening the City’s economy through marketing and economic growth; to administer events and programs focused on attracting and retaining businesses; and to enhance the City’s quality of life through cultural programming.

APPLICATION AND EXAMINATION PROCESS 

The Supplemental Questionnaire is used as a Training and Experience Exam (Weighted 100%). In addition to the City of Modesto employment application, applicants must complete and submit online responses to the supplemental questionnaire and a digital portfolio. Only the applicants who meet the minimum qualifications by the final filing date will become candidates and their supplemental questionnaire will be rated and scored. This exam will evaluate the relevance, level, and progression of a candidate's education, training and experience. Therefore, your responses to the supplemental questionnaire should be thorough and complete because the exam score will determine your ranking on the eligible list for this position. When completing the supplemental questionnaire, please note:

• Responses to the supplemental questionnaire must be submitted online; paper questionnaires will not be accepted.
• Incomplete supplemental questionnaires will not pass the review process; omitted information cannot be considered or assumed.
• A resume will not substitute for the information required in the supplemental questionnaire.
• Any work experience described in your supplemental question answers MUST also be found under Work Experience on your application.
• A digital portfolio is required to be considered. PDF copies of your work should be uploaded as an attachment to your application. Failure to upload a portfolio will result in disqualification from consideration. 

The City of Modesto is an equal opportunity employer. We are committed to fostering, cultivating and preserving a culture of diversity, equity and inclusion. A City application is required, including Supplemental Questionnaire. The City does not sponsor H-1B Visas.

Minimum Qualifications:

Experience and Training Guidelines:  

Any combination of experience and training that would likely provide the required knowledge and abilities is qualifying. A typical way to obtain the knowledge and abilities would be: 

Experience:

Three years of increasingly responsible and relevant marketing, sales, advertising and/or public relations, experience. Experience in the public sector is desirable.

Training:

Equivalent to a bachelor's degree from an accredited college or university with major course work in marketing, communication, advertising, journalism, public relations, English, business administration, or a related field.