Digital Communications Specialist

Position Summary: 

The Digital Communications Specialist is responsible for managing the city’s online presence, including overseeing the city website and social media channels. This position will ensure that all digital platforms are up to date with current content, including relevant information, announcements, and community engagement initiatives. This person will also create and manage social media content, including social media and website writing, cell phone photography, and cell phone videography. The role leads citywide support in digital content creation and messaging.

Essential Duties and Responsibilities: 

• Website Management: Maintain and update the city’s CivicPlus website, ensuring it is accurate, relevant, accessible, and engaging for all visitors. Oversee content updates across all pages, ensuring compliance with city policies and accessibility standards.
• Social Media Management: Develop, curate, and post content across all city social media platforms (Facebook, Instagram, LinkedIn, and YouTube) ensuring brand consistency and fostering community engagement. Leverage each platform’s strengths to maximize reach and impact.
• Content Creation: Write, capture and edit photos and videos for digital platforms, including but not limited to social media and the city website. Design and format pre-written newsletters to send internal and external stakeholders.
• SEO and Web Content Optimization: Apply SEO best practices to increase visibility and drive traffic to the city’s website. Optimize digital content for search engines and track SEO performance to enhance user engagement and improve search rankings.
• Analytics and Reporting: Track the performance of website and social media content using analytics tools (Google Analytics, Facebook Insights, etc.). Provide regular reports on engagement metrics and suggest data-driven improvements for content strategies.
• CivicPlus: Ensure the website is effectively used to manage, edit, and publish content. Troubleshoot CivicPlus issues and collaborate with IT or CivicPlus as needed to ensure smooth website operation.
• Community Engagement: Respond to comments and messages on social media, engaging with residents and promoting a positive image of the city. Foster an online community through consistent interaction, addressing inquiries, and facilitating meaningful discussions.
• Cross-Departmental Support: Assist with writing and content creation for other departments as needed, including announcements, event promotions, and public service messages. Provide writing support for other city digital communications.
• Other duties as assigned
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  Knowledge, Skills, and Abilities

  • Strong writing skills.

  • Understanding of CivicPlus is preferred but not required.

  • Skilled at cell phone photography and videography for social media.

  • Skilled at Canva, CapCut, and/or other similar software to create digital content.
  • Excellent research, organizational, and time management skills. Ability to conceptualize and editorialize a concept from idea to published digital content.
  • Effective listening and verbal communication skills.
  • High level of accuracy and attention to detail; ability to accept and incorporate feedback.
  • Understanding of CMS, SEO, AISEO, and analytics.

Minimum Qualification Qualifications 

• Bachelor’s degree in communications, public relations, journalism or a closely related field is required;
• Three (3) years of relevant experience is expected. 
• Two (2) years experience with managing a website and social media pages is required.

Preferred Qualification Qualifications 

• A Master’s degree in communications, public relations, journalism or a closely related field is required; 
• Five (5) years of relevant experience is expected.
• Five (5)years experience with managing a website and social media pages.

Working Conditions: Occasionally: Standing, walking, bending, reaching, lifting and carrying up to 25 pounds, and handling stressful situations. Frequently: Sitting, communicating with others, using hands and arms repetitively, concentrating, observing details, making decisions, and performing routine office tasks in a municipal environment.

Salary : $55,000 - $85,000