What are the responsibilities and job description for the Special Events & Marketing Coordinator position at City of Las Cruces?
Environmental Factors
Work is performed in standard office environments at various locations and facilities and outdoors, where occasional hazards may exist, including uneven ground surfaces as well as varied weather and traffic conditions.
Physical Factors
Light physical demands; mostly desk work requiring the ability to lift and carry files and reports and frequent use of a personal computer.
Work Situation Factors
Position involves competing demands, performing multiple tasks, working to deadlines, occasional work beyond normal business hours, and responding to customer issues. Position is subject to drug testing in accordance with applicable State and Federal regulations and City of Las Cruces policies. Regular attendance is an essential function of this job to ensure continuity of services. Position is subject to drug testing in accordance with applicable State and Federal regulations and
City of Las Cruces policies.
FIRST CONSIDERATION MAY BE GIVEN TO CURRENT CITY OF LAS CRUCES EMPLOYEES WHO MEET ALL THE MINIMUM REQUIREMENTS.
- Coordinates and plans programs, activities and events; provides oversight and training for staff to coordinate events and provide services.
- Plans, develops, implements and administers various initiatives to facilitate sales and revenue generation; negotiates agreements and contracts within the scope of authority to secure materials and services for programs, activities, and events.
- Develops communications and promotional materials utilizing a variety of media to publicize programs and events; manages and develops content for social media and updates various social media platforms.
- Prepares, reviews, and edits communications such as press releases, newsletters, and marketing and advertising material to meet deadlines and provide accurate, clear, and concise information.
- Prepares and presents various special and recurring reports to provide consistent, timely, and accurate information; attends meetings and serves as a resource to the organization, and the public, regarding designated projects and/or services.
- Maintains records and files; correlates and assesses data and recommends strategies on service delivery and programs.
- Participates in the development of various projects and programs; maintains and oversees financial activities of assigned budgets to ensure compliance and meet performance targets; coordinates the preparation of related documents, projects, and proposals for service to ensure compliance with City standards.
- Conducts research on various topics, events, activities, and items of interest or concern; responds to inquiries and requests and gathers information to prepare packets of information for dissemination.
- Assist with various projects to include advertising, marketing, social media, and sales initiatives to meet established goals and objectives.
Bachelor's degree in Public Relations, Communications, Marketing, Business or Public Administration, or related field AND three (3) years of experience in public relations and/or community relations. A combination of education, experience, and training may be applied in accordance with City of Las Cruces policy.
Licenses/Certification(s)
A valid driver’s license is required. Position requires an acceptable driving record in accordance with City policy.
Considerable Knowledge of: principles, practices, and techniques of effective public relations, mass communications, marketing, promotion, advertising, event planning, customer service, and project, program and records management; current methods and standards for preparing effective correspondence and writing and editing techniques; correct English usage, grammar, composition, spelling, punctuation and vocabulary; area resources, locations, and events; purpose, use, and benefits of community programs, resources, activities and support agencies; business and personal computers, social media, and related software applications; City organization, operations, policies and procedures to effectively perform the duties and responsibilities required of the assignment.
Ability to: perform a variety of duties and responsibilities and assess and prioritize multiple tasks, projects, and demands to meet deadlines; ensure appropriate levels of customer service to meet expectations and achieve objectives; generate new and creative ideas for marketing, advertising, and promotion; determine the best source and presentation of information; write and edit material; read, understand, interpret, and assure compliance with a variety of policies, procedures and regulations governing related activities, programs, and functions; communicate effectively orally and in writing and use interpersonal skills to sufficiently exchange or convey information and receive work direction; take initiative and exercise sound independent judgment within areas of responsibility; research and compile applicable information and maintain records; prepare and present accurate and reliable reports; establish and maintain effective working relations with co-workers and the public to achieve established goals and objectives.
Skills in: effectively managing related programs and projects; analyzing issues, evaluating alternatives, and making logical recommendations based on findings to address needs and develop plans and strategies; reading, interpreting, understanding, and applying policies, procedures, and applicable rules and regulations; operating a personal computer with installed generic and specialized software; preparing and presenting information in a clear and concise manner; demonstrating effective interpersonal communication skills, building consensus among groups and individuals, and conflict resolution; using initiative and independent judgment within established procedural guidelines to perform highly effective support in assigned areas.
Salary : $49,503 - $70,094
