What are the responsibilities and job description for the Digital Marketing position at City of Keene?
Position Summary
Under the direction of the City Manager. Digital Marketing is responsible for improving online presence, engaging the community, and promoting local events and initiatives. This role enhances website content, and social media. The specialist will leverage their knowledge of digital communications and multimedia tools to develop and implement marketing strategies that align with city goals.
Essential Job Functions
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Primarily in an indoor environment with the ability to operate outdoors when needed. May be exposed to extreme heat and cold during summer and winter months.
TOOLS AND EQUIPMENT USED
Standard office equipment includes multi-line telephone, computer, fax machine, copier, scanner, printer, etc.
Preferred Education, Experience, And Certifications
High School diploma or equivalent required.
Bachelor’s or Associate degree from accredited four-year college or university in the field of communication, marketing or related study preferred.
Must pass a pre-employment drug screen, criminal background check, MVR check.
How To Apply
Qualified applicants should submit a completed City of Keene employment application, resume, and cover letter to: City of Keene – Human Resources, P.O. Box 637, Keene, TX 76059 or email to hradmin@keenetx.com. Applications will be accepted until the position is filled.
EQUAL OPPORTUNITY STATEMENT
The City of Keene is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, or disability in employment of the provision of services.
Under the direction of the City Manager. Digital Marketing is responsible for improving online presence, engaging the community, and promoting local events and initiatives. This role enhances website content, and social media. The specialist will leverage their knowledge of digital communications and multimedia tools to develop and implement marketing strategies that align with city goals.
Essential Job Functions
- Develop and implement digital marketing strategies to promote municipal initiatives, events, and services.
- Create, schedule, and monitor social media posts across various platforms to engage with the community.
- Engage in public outreach on event platforms, forums, and groups.
- Generate monthly analytic reporting and presentations to submit for assessment and collaborate to increase reach, engagement, and accessibility.
- Stay updated on marketing trends and tools to improve strategies and tactics continuously.
- Ensure compliance with City of Keene branding guidelines and standards.
- Perform other duties as assigned.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
- Digital marketing strategies and best practices
- Social media platforms and social media management tools
- Graphic design and multimedia editing tools (Adobe Suite including Adobe Express, Lightroom, Photoshop, Illustrator, InDesign.)
- Strong written and verbal communication
- Strong presentation abilities
- Strong graphic design skills
- Creative thinking and problem-solving
- Data analysis and interpretation
- Proficiency with digital marketing tools e.g., Google Ads, Facebook Ads)
- Time management and multitasking
- Create engaging and relevant content
- Work collaboratively with a team
- Be assigned work and complete tasks independently
- Complete assignments within the deadline
- Adapt to new trends and technologies
- Manage multiple projects simultaneously
- Analyze data and use insights to improve strategies
- Engage and interact with the community online effectively
Primarily in an indoor environment with the ability to operate outdoors when needed. May be exposed to extreme heat and cold during summer and winter months.
TOOLS AND EQUIPMENT USED
Standard office equipment includes multi-line telephone, computer, fax machine, copier, scanner, printer, etc.
Preferred Education, Experience, And Certifications
High School diploma or equivalent required.
Bachelor’s or Associate degree from accredited four-year college or university in the field of communication, marketing or related study preferred.
Must pass a pre-employment drug screen, criminal background check, MVR check.
How To Apply
Qualified applicants should submit a completed City of Keene employment application, resume, and cover letter to: City of Keene – Human Resources, P.O. Box 637, Keene, TX 76059 or email to hradmin@keenetx.com. Applications will be accepted until the position is filled.
EQUAL OPPORTUNITY STATEMENT
The City of Keene is an Equal Opportunity Employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, or disability in employment of the provision of services.
