Communications & Digital Marketing Specialist

DEFINITION

The Communications & Digital Marketing Specialist is responsible for developing, coordinating, and implementing a wide range of digital marketing, communication, and public outreach initiatives. This position manages the organization's online presence, creates compelling multimedia content, supports public information efforts, and develops strategies to increase community engagement and awareness. The role requires a combination of technical, creative, and administrative skills to effectively communicate the organization's mission, programs, and services across digital and traditional platforms. 

SUPERVISION RECEIVED AND EXERCISED

Receive supervision from the Tourism & Communications Director or other assigned management staff. The incumbent may provide technical or functional directions to part-time, contract, or temporary staff. 

DISTINGUISHING CHARACTERISTICS

This position performs a variety of professional duties related to both communications and digital marketing functions. It requires strong writing, analytical, and creative abilities to design and execute campaigns that engage the public, support programs and enhance the organization's visibility. The incumbent is expected to work independently and exercise sound judgement in carrying out assignments and making recommendations. 

ESSENTIAL FUNCTIONS

Duties may include, but are not limited to, the following:

Digital Marketing & Content Management

• Develop and implement digital marketing strategies to achieve organizational objectives. 
• Manage and optimize campaigns across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and email marketing systems. 
• Conduct keyword research and apply SEO best practices to enhance website visibility and search performance. 
• Create, edit, and schedule engaging content for the website, blog, and social media channels. 
• Monitor analytics tools( e.g., Google Analytics, Meta Insights) to evaluate campaign performance and produce data-driven reports. 
• Manage pay-per-click(PPC)  advertising campaigns to ensure maximum ROI. 
• Stay informed of emerging technologies and digital marketing trends. 

COMMUNICATIONS & PUBLIC ENGAGEMENT

• Write, edit, and distribute press releases, newsletters, and public information materials. 
• Develop, plan and implement community  outreach and engagement strategies. 
• Manage the organization's social media presence, ensuring accurate, timely, and engaging communication with the public. 
• Build and maintain positive relationships with media representatives, community partners, and stakeholders. 
• Assist with the planning and promotion of special events, campaigns, and community  initiatives. 
• Produce video and photographic content for websites, social media, and promotional use. 
• Ensure all communications and marketing activities align with brand standards, accessibility guidelines, and data protection regulations. 

Administrative & Collaborative Responsibilities

• Coordinate with internal departments to ensure consistent and accurate messaging. 
• Support graphic design and visual branding efforts using tools such as Canva or Adobe Creative Suite. 
• Maintain content calendars, databases, and digital archives. 
• Prepare presentations, talking points, and performance reports for management and stakeholders.
• Represent the organization at public events, meetings, and community outreach activities. 
• Perform related duties as assigned. 
• May be required to report to the City’s Emergency Operations Center for emergency duty anytime the Emergency Operations Plan is activated.

MINIMUM QUALIFICATIONS

Knowledge of:

• Principles and practices of communications, public relations, and digital marketing. 
• Social media management, content creation, and audience engagement strategies. 
• SEO , SEM and PPC campaign management. 
• Web content management systems (CMS) such as WordPress or Shopify.
• Tools such as Google Analytics, Google Ads, Mailchimp, and Meta Business Suite. 
• Principles of graphic design and multimedia content creation. 
• Microsoft Office Suite and standard office administrative practices.
• English usage, grammar, spelling, and punctuation. 
• Techniques for effective public and media relations. 

Ability to: 

• Develop and manage integrated communication and marketing campaigns. 
• Write, edit, and design engaging and accurate content for various audiences. 
• Analyze digital performance data and develop actionable insights. 
• Plan, prioritize, and manage multiple projects under tight deadlines. 
• Communicate effectively both orally and in writing. 
• Exercise independent judgement, initiative, and creativity. 
• Work collaboratively with internal staff, external partners, and the public. 
• Represent the organization professionally and positively in all interactions. 

EDUCATION AND EXPERIENCE 

Any combination of education and experience that provides the required knowledge and abilities is qualifying. A typical way to obtain the required qualifications would be: 

• Education: Bachelor's degree from an accredited college or university with major coursework in Marketing, Communications, Journalism, Public Relations, or a related field. 
• Experience: Two(2) years of progressively responsible experience in digital marketing, communications, or public relations. Experience in government, nonprofit, or community engagement settings is highly desirable. 

LICENSES AND CERTIFICATIONS

• Possession of a valid drivers license and the ability to maintain a satisfactory driving record. 
• Certification in Google Analytics, Google Ads, or related platforms is desirable. 

PHYSICAL REQUIREMENTS

Must maintain the physical ability to: 

• Sit or stand for extended periods while using a computer. 
• Lift up to 25 pounds to transport marketing materials or equipment. 
• Visually read printed materials and computer screens. 
• Communicate effectively in person, on the phone, and in writing. 

WORKING CONDITIONS

Work is performed primarily in an office environment with some travel to events, community meetings, or off-site locations. The position may require evening and weekend work as needed to support events and public outreach activities.