What are the responsibilities and job description for the Integrated Marketing Specialist position at City of Farmington?
JOB OPENING
CITY OF FARMINGTON
JOB POSITION #27: Integrated Marketing Specialist
NUMBER OF VACANCIES: 1
WORK LOCATION: 600 Reilly Ave., Farmington NM
PAY CLASS: K - Exempt
DEPARTMENT: Administration/Public Affairs
DAYS WORKED: Varied
HIRING RANGE: $48,088.66 to $74,859.90/Annual
HOURS WORKED: Varied
TYPE OF POSITION: Regular/Full-Time
APPLICATIONS WILL BE RECEIVED THROUGH: February 10, 2026
JOB DUTIES
POSITION OVERVIEW:
Reporting to the Integrated Marketing & Communications Manager, the Integrated Marketing Specialist is an integral part of the team working to promote City of Farmington programs, events, and initiatives; maintain transparency, educate the community on a variety of government issues, and keep the public informed of important information.
ESSENTIAL DUTIES:
This position is heavily focused on digital media management. Primary responsibilities include creating and curating content for the City's various social media platforms, developing and maintaining editorial and/or content calendars, creating visually compelling graphics, copywriting, and assisting in developing and implementing marketing campaigns to promote City events, programs, and initiatives.
This position may also assist in drafting draft press releases, fielding media inquiries, taking pictures and videos, covering on-call Public Information Officer (PIO) duties as needed, and other public relations and marketing duties as assigned.
NON-ESSENTIAL DUTIES:
Maintains confidentiality of sensitive information. Maintains records, files, documents and archives. May serve on various employee committees, as required and assigned. The duties listed above are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position.
QUALIFICATIONS
This position is subject to the City's Drug and Alcohol Free Workplace Program which includes: pre-employment testing, post-accident testing, reasonable suspicion testing, return-to-duty testing, and follow-up testing.
This position is subject to the City of Farmington's Drug and Alcohol-Free Workplace Policy which includes: pre employment testing, post-accident testing, reasonable suspicion testing, return to duty testing, and follow-up testing.
Ability to establish and maintain working relationships with co-workers, supervisors, other City personnel and the public.
Valid state driver's license with an acceptable driving record for the past three years.
Graduation from an accredited college or university with a bachelor's degree in communication, public relations, marketing, social media management or a related field preferred and two years of related experience OR any equivalent combination of education and experience.
Proven ability to effectively manage multiple tasks/projects.
Strong written communication skills.
Adept at creating content and writing copy for a variety of platforms.
Have an understanding of social media and website analytics.
Familiar with AP writing style.
Proficient in Google, Canva or Adobe Creative Suite, and Microsoft Office
Ability to meet tight deadlines, prioritize and pivot as needed.
Ability to work under stress and handle stressful situations.
Comfortable working in a team environment and independently
Basic photography/video skills.
Extensive background checks required.
TOOLS AND EQUIPMENT USED:
Calculator, phone, radio, fax and copy machine, computer (desktop and laptop) motor vehicles.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is frequently required to sit, talk and hear. The employee is required to walk; use hands to finger, handle, or feel objects, tools, or controls; and reach with hands and arms.
The employee must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Work is performed in an indoor office/outside setting. The noise level in the work environment is usually quiet.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER, M/F/D/V.
Salary : $48,089 - $74,860