Visual Communications Specialist

The Visual Communication Specialist is responsible for developing and implementing marketing plans and materials, creating and editing video content, establishing and maintaining cooperative relationships with key community audiences. As well as working cooperatively and effectively with public and internal individuals and groups to support the City of Englewood’s mission and values.

Reports to: Marketing Manager     

Direct Reports: None

• Writes and manages content strategies for newsletters, social media campaigns, and multi-channel marketing efforts.
• Establishes and refines brand voice and core messaging frameworks to ensure consistency across all communications.
• Develops and executes social media calendars for City of Englewood, Englewood Parks, Recreation, Library, and Golf (PRLG); and Pirates Cove social channels.
• Monitors, maintains and expands the reach of City of Englewood, Englewood PRLG and Pirates Cove social channels; respond to comments, feedback and engagement.
• Monitors social media analytics to evaluate post and campaign performance; leverage generated feedback and analytics to drive campaign goals and enhance impact.
• Develops and publishes relevant monthly newsletters for Englewood PRLG Department.
• Partners with cross-functional teams to drive usability testing, crisis communication planning, and public outreach campaigns.
• Leads development and editorial direction of short-form video content to support strategic initiatives.
• Conceptualize, capture and edit short-form videos for various city departments.
• Maintains accurate records and provides timely activity reports on projects.
• Maintains knowledge of current social media trends, best practices and relevant holidays.
• As needed, assists with development, execution, and creative promotion of marketing plans to increase public awareness of the City of Englewood’s essential functions, and services to influence public behavior and to enhance the reputation of the organization.
• Updates and creates pages on the City of Englewood website.
• Leverages advanced proficiency in Adobe Creative Suite, video production tools, and content management systems to execute high-impact projects.
• Performs light research to ensure accuracy and proper contextual support for produced content.
• Organizes and maintain media archive on Asset Bank.

• Staff city events for photography, videography and additional assistance as needed.
• Act as staff liaison for the Cultural Arts Commission (CAC). Develop, distribute and publish monthly agenda packets including minutes, agendas and recordings of meetings.
• Assist in coordinating CAC projects (traffic cabinet wrap program, placing art in the community, artist receptions, artist payment, etc.).
• Oversee official CAC communications (outreach for liaisons, commissions members, reappointment notifications, attendance notifications, etc.).
• Effectively supports projects while making recommendations to better improve the quality of the project.
• Performs other duties as assigned.

• Bachelor’s degree in marketing, communications, journalism, graphic arts or a related field.

• Minimum of three years’ experience in marketing and video production.

• None

• Valid Colorado driver’s license and a clear or acceptable MVR

An equivalent combination of education, training and relevant job experience may be substituted.

• Advanced knowledge of the Adobe Creative Suite
• Advanced video production and editing experience
• Intermediate graphic design, layout and publication techniques
• Strong editorial, proofreading and writing skills
• Experience with social media and content marketing
• Excellent interpersonal, verbal and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure

• Computer Skills – Advanced skills needed in Microsoft Office, Adobe Creative Suite, email marketing, website CMS tools and calendar systems.
• Communication Skills – Advanced communication skills in written and spoken communications. Strong customer services skills needed to interact with employees and citizens.
• Ability to work independently as well as part of a team environment
• Ability to juggle multiple job requests and communicate effectively on status of projects

$52,444 - $78,666/Annual Pay

The City of Englewood offers a comprehensive benefits package including but not limited to:

• Medical, Dental, and Vision Plans
• Retirement Plans
• Paid Time Off 
• Paid Sick Leave 
• 12 Paid Holidays

Work is performed in a standard office environment, requiring sitting for extended periods of time, and occasional light lifting (up to 15 lbs.). Job requires visual and physical capabilities to perform work on computers and associated equipment for prolonged periods of time (4-6 hours daily).