Marketing and Communications Coordinator

City Of Cullman Mission Statement

The City of Cullman will provide equal employment and advancement opportunities to all individuals. Employment decisions for the City of Cullman will be based on merit, qualifications, and abilities. Equal opportunities are provided regardless of race, color, religion, sex, national origin, age, disability, or other characteristics protected by law. The City of Cullman will provide reasonable accommodations for qualified individuals with known disabilities.

Description

The Marketing and Communications Coordinator plays a critical role in communicating the vision, mission, core values, priorities, and initiatives of the City of Cullman, the Mayor, and the City Council. Under the direction of the Mayor, City Clerk, and Human Resources Director, the coordinator leads the strategic development and execution of the City’s communication and marketing efforts across multiple platforms.

This position ensures consistent, accurate, and professional communication with citizens, businesses, media, and stakeholders while strengthening the City of Cullman’s public presence, brand identity, and transparency.

Reports To

Mayor, City Clerk, Human Resources Director

Compensation

Full-Time / HourlyStrategic Communications & Public Engagement:

• Communicates the vision, mission, and priorities of the Mayor, City Council, and City of Cullman through clear and consistent messaging.
• Develops fact sheets, newsletters, brochures, press releases, and other public information materials that promote City initiatives.
• Disseminates timely and accurate information to the public, media, and City leadership.
• Ensures messaging supports transparency, accessibility, and community trust.
  
  

Marketing & Brand Management:

• Coordinates all City marketing efforts, including advertising, branding, public relations, and digital marketing.
• Defines targeted audiences and directs messaging to appropriate groups and demographics.
• Creates an annual communications and marketing plan outlining strategies, goals, policies, and performance indicators.
• With guidance and supervision from the Mayor, City Clerk, and Human Resources Director, creates an annual City-wide communications and marketing plan that includes policies and procedures, goals, strategies, and research to support consistent and effective communication across all City departments.
• Maintains and enhances the City of Cullman brand to ensure a consistent, professional, and positive public image.
  
  

Digital Media, Social Media & Technology:

• Develops and manages a comprehensive social media strategy, editorial calendar, and content plan.
• Produces high-quality digital content including graphics, videos, and promotional materials.
• Shoots video footage and photographs for City Council meetings, community events, announcements, and public messaging.
• Edits video and digital content for television, social media, and City platforms.
• Works with all City departments to ensure accuracy, current information, and timely updates on all City-managed websites, coordinating closely with departments to verify content and maintain consistent public communication.
• Demonstrates strong proficiency in Adobe Creative Suite and Canva.
• Utilizes artificial intelligence tools and geofencing technology to enhance communication and outreach.
  
  

Interdepartmental Coordination & Collaboration:

• Works with department heads and supervisors to identify communication needs, promote City initiatives, and ensure coordinated public messaging.
• Identifies opportunities for cross-department collaboration on projects, events, programs, and community-focused initiatives.
• Supports City leadership in ensuring consistent and accurate communication before, during, and after community events or announcements.
  
  

Operational Duties:

• Tracks, evaluates, and reports on the effectiveness of communication and marketing campaigns; adjusts strategies as needed.
• Assists in planning and monitoring the annual communication and marketing budget.
• Ensures all communication practices comply with City policies, state and federal law, and ethical standards.
• Performs other duties as assigned by supervisors.
• Bachelor’s degree in marketing, communications, public relations, digital media, technology, videography, or a related field. Must have at least three (3) years of experience in marketing, digital content creation, video production, website development, branding, and social media management. Must possess a valid driver’s license. Must demonstrate the knowledge, skills, and aptitude necessary to perform the duties of the position.
  
  

PROFESSIONAL CONDUCT:

• Represents the City of Cullman with integrity, professionalism, and respect.
• Demonstrates strong written, digital, and verbal communication skills.
• Works collaboratively with City personnel and the public.
  
  

WORKING ENVIRONMENT:

The work environment is typically indoors in a well-lighted, climate-controlled office setting. Occasional outdoor work will be required for photography, videography, and coverage of City events, sometimes in varied weather conditions.

Physical Demands

Must be able to sit, stand, walk, stoop, lift up to 40 pounds, and transport equipment such as cameras and technology as needed for communication tasks.

Works a minimum of 40 hours per week; nights and weekends may be required based on events and special projects.