What are the responsibilities and job description for the Marketing Coordinator position at City of Clermont?
Under general direction of the Parks and Recreation Director, this position is responsible for developing and implementing comprehensive marketing and communications strategies to promote parks, facilities, programs, and events while enhancing community engagement and participation. Works collaboratively with the Public Information Officer and City Manager’s Office to ensure consistent, effective messaging, branding, and content creation across all platforms.
This position is exempt. Fair Labor Standard Act overtime provisions will not apply.
Per Florida Statute 295.065, certain servicemembers and veterans, and the spouses and family members of such servicemembers and veterans, receive preference and priority, and that certain servicemembers may be eligible to receive waivers for postsecondary educational requirements, in employment by the state and its political subdivisions and are encouraged to apply for the positions being filled.
- Develops and executes strategic marketing plans for Parks & Recreation programs, events, and initiatives.
- Creates comprehensive marketing campaigns to increase program participation and facility usage.
- Conducts market research and analyzes engagement metrics to optimize outreach efforts.
- Collaborates with City leadership to align City messaging with departmental goals.
- Produces high-quality written content for various platforms including websites, newsletters, brochures, and promotional materials.
- Creates and manages social media content across multiple platforms
Develops engaging video content for marketing campaigns and program promotion. - Photographs events, programs, and facilities.
- Maintains and updates Parks & Recreation web pages and Program Guide, ensuring accuracy and timeliness.
- Writes press releases, news articles, and feature stories following AP Style guidelines.
- Edits and proofreads all Parks & Recreation communications materials.
- Creates compelling copy for advertisements and promotional campaigns.
- Assists with emergency communications related to Parks & Recreation facilities and programs.
- Supports emergency management protocols and procedures as needed.
- Works closely with Parks & Recreation Director and Managers to understand program needs.
- Trains Parks & Recreation staff on principals of good content creation.
- Coordinates with Public Information Officer and City Manager’s Office on city-wide initiatives.
- Builds relationships with local media, community organizations, and stakeholders.
- Represents the City and/or Park & Recreation Department at events and meetings as needed.
- Assists in other areas of the Parks and Recreation Department as needed.
- Performs other duties as assigned.
- Bachelor's Degree from an accredited college or university in Communications, Public Relations, Journalism, Marketing, or related field.
- Minimum of two (2) years of verifiable work experience in communications, marketing or a related field.
- Experience in photography, video content creation/editing and graphic design is highly preferred.
- Must possess exceptional writing skills with knowledge of AP style.
- Requires proficiency in social media platforms, content management systems, search engine optimization, graphic design platforms, Microsoft Office Suite and digital marketing tools.
- Valid Florida Driver's License.
An equivalent combination of education, training and experience that provides the required knowledge, skills and abilities may be considered.
Physical Demands
- Continual light work and occasional heavy work.
- Exerts up to 10 pounds of force on a regular basis.
- Frequent walking and standing, climbing, stooping, reaching, and bending.
- Good finger/hand dexterity and hand/eye coordination.
- Good eyesight, hearing and speech.
- Regular driving of vehicle.
- Ability to lift up to 50 lbs.
Work Environment
Works inside in an environmentally controlled space as well as outdoors in the elements. The position is exposed to no unusual environmental hazards.
The City of Clermont is an Equal Opportunity Employer. The Americans with Disabilities Act requires the City to provide reasonable accommodations to qualified individuals with disabilities. Prospective and current employees are encouraged to discuss potential accommodations with management.
To perform this job successfully, an individual must be able to perform all of the essential job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform the primary job functions described herein. Job functions described are not to be construed as a complete statement of all duties performed. Employees may be assigned additional duties by management as deemed necessary. Duties not contained herein may be considered essential to performing this job successfully, just as though they were included in this job description.
Salary : $64,043 - $81,557