Marketing Specialist

Marketing Specialist (Sr Communications Consultant)

City of Carmel, Indiana

About the Role

The City of Carmel is seeking a dynamic and strategic marketing professional to help elevate the city’s brand, increase community engagement, and support high-impact communications initiatives. This role plays a key part in shaping how residents and visitors experience Carmel by executing integrated marketing campaigns and delivering compelling, multi-channel content. Position reports to the Director of Marketing & Community Relations.

If you are a creative thinker with strong analytical skills and a passion for public service, this is an opportunity to make a meaningful impact in one of the nation’s most desirable cities.

Key Responsibilities

• Plan and execute integrated marketing campaigns across digital, print, and social media channels
• Partner with the communications team to develop and implement social media strategies that drive engagement and event participation
• Create compelling content for blogs, social media, email campaigns, and the city website
• Manage email marketing efforts, including audience segmentation, content development, and performance tracking
• Coordinate advertising campaigns across platforms such as PPC, social media, and traditional media
• Conduct market research and competitive analysis to inform strategy
• Ensure brand consistency and strengthen overall brand awareness across all communications
• Optimize website content for SEO and manage SEM campaigns
• Analyze campaign performance and ROI, providing insights and recommendations for improvement
• Gather and evaluate resident feedback to enhance marketing effectiveness and satisfaction
• Collaborate with internal departments to align marketing efforts with organizational goals
• Assist in managing the marketing budget and tracking expenditures
• Oversee third-party vendors supporting marketing initiatives
• Prepare reports on campaign performance, marketing activities, and market insights
• Provide graphic design support as needed

Qualifications

Education & Experience

• Bachelor’s degree in Marketing, Communications, or a related field
• Minimum of six (6) years of relevant marketing experience
• Municipal government experience preferred, but not required
• Valid Indiana driver’s license required

Knowledge & Skills

• Understanding of municipal government operations and public-sector communications
• Experience with brand management and plain-language writing for diverse audiences
• Familiarity with design tools such as Adobe Creative Suite or Canva
• Strong written and verbal communication skills
• Excellent analytical, organizational, and problem-solving abilities
• Ability to manage multiple projects, prioritize effectively, and meet deadlines
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)
• Basic graphic design and photo editing skills

Additional Requirements

• Ability to handle sensitive information with confidentiality
• Capacity to translate complex information into clear, actionable insights
• Ability to work collaboratively in a team-oriented environment
• Willingness to perform occasional physical tasks (lifting up to 50 lbs standing/walking for extended periods)
• Ability to operate equipment such as cameras and audio systems as needed

Our Culture

Vision
To be the best-run, most desirable city in the nation.

Mission
To create an environment where big dreams flourish, supported by a world-class community that enhances quality of life.

Values

• Innovate Fearlessly – Embrace change and strive for excellence
• Lead with Heart – Serve with authenticity, purpose, and care
• Empower Together – Build connections that inspire and uplift

Equal Opportunity Employer

The City of Carmel, Indiana is an Equal Opportunity Employer. In accordance with the Americans with Disabilities Act, reasonable accommodations will be provided to qualified individuals with disabilities.