Digital Media Specialist (PT)

Essential Job Functions:  Under the supervision of the Director of Marketing, the Digital Media Specialist supports the Beaumont Convention and Visitors Bureau’s (BCVB) website and use of digital technology to help promote the organization and the City of Beaumont as a global destination for meetings, conventions, international travel and group travel.    Compile and update content/imagery on www.visitBeaumontTX.com. Deploy outbound e-mail communications for the organization and maintain an email production schedule. Analyze results and make recommendations for future email schedules. Work to maintain the website and support recent website redesign by updating images, maintaining a homepage content schedule, and auditing outdated pages to support analytics benchmarks and goals. Work with various departments to update and refresh website content. Support implementation of a web style guide across the organization and its various channels and departments. Assist digital marketing efforts across all channels as needed. Research web and digital communication trends, innovations and emergent interactive technologies to support recommendations on new features and applications relevant to the BCVB. Assist with analyzing and organizing all digital assets through the organization's Digital Asset Management system. Pull web and analytics reporting to share with the Data Analyst for Marketing Web Analytics Dashboards.  Perform some graphic design/video requests as needed.  Input and regulate CRM database (updating listings for Restaurants, Attractions, and businesses).
 
Other Job Functions:   Performs other duties as required.  Job description statements are intended to describe the general nature and level of work being performed by employees assigned to this job title.  They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required.

Knowledge:  Knowledge in office practices and procedures, equipment and software, including word processing, Microsoft Office, and other software applications; knowledge of photography and graphic design; knowledge of database management; must develop a complete working knowledge of Beaumont including all of its attractions and amenities.  Knowledge of all current social media platforms; knowledge of all aspects of CRM (Simpleview CRM).  Knowledge of digital Marketing techniques, photography and video asset creation.
 
Skills/Abilities:  Skilled in the use of personal computers, printers, software and other office equipment; telephone etiquette; must possess excellent communication skills (written and verbal) and organizational skills; detail oriented with ability to work in a fast-paced, deadline driven environment; experience managing deadlines and production schedule; excellent proof-reading skills; a collaborative spirit and ability to engage colleagues and leadership.
 
Physical Requirements:  Constantly sees and hears; frequently types, sits, stands, sorts, stores, twists body, writes by hand, operates PC, carries and lifts objects weighing up to 40 lbs.; infrequently operates a calculator, kneels, crawls, climbs.
 
Education/Experience:  Associate degree preferred or a related field with two (2) years of progressive work experience, or graduation from high school or high school equivalency with a minimum three (3) years progressive experience in a fast-paced multi-task work environment; or any equivalent combination of education and experience; experience using website content management systems and email marketing systems, Adobe Creative Suite;  experience with graphic design and editing software: Illustrator, Photoshop and/or InDesign; experience using search engine optimization and development of mobile-responsive content a plus; previous experience using Word Press preferred.

This position requires 100% on-site work.  Must possess a valid Class C driver's License with a good driving record.  Other state valid Driver's License equivalent to Texas Class C with a good driving record will be considered.  Texas State law requires within 30 days of residency, you must possess a valid Texas driver's license. Applicant selected for hire will be subject to a background investigation and drug/alcohol screen test.
 
The City of Beaumont provides equal employment opportunities (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.  In addition, The City of Beaumont will provide reasonable accommodations for qualified individuals with disabilities.  To request a reasonable accommodation or other assistance contact a Human Resources representative at (409) 880-3777 or through RELAY Texas at 1-800-735-2989 or mail your request to P.O. Box 3827, Beaumont, Texas  77704.
 
The City may consider all related education and/or experience in determining the applicant's minimum qualifications and starting salary.