Demo

Branch Manager

City National Bank
Beckley, WV Full Time
POSTED ON 11/8/2026
AVAILABLE BEFORE 3/7/2027

Equal Opportunity Employer, Including Disability/Vets


 


Summary Description


Implements corporate policies and procedures to deliver profitable services in the retail market served. Responsible for the administration and management of activities for assigned branch to meet the strategic and financial goals of the Bank.






Essential Functions



  • Exercises executive and administrative control over all sales, servicing and operational functions of a branch office, including implementation of policy and explanation of Bank programs, policies, procedures and objectives

  • Establishes goals for branch marketing, operations and sales efforts.  Evaluates the effectiveness of branch activity statistics and related reports

  • Maintains prescribed security controls to protect the facility; monitors access; opens/closes branch and vault; and remains on 24 hour call in the event of a security breach

  • Provides advice, guidance, and back-up support to subordinate personnel

  • Assures compliance with bank standards, audit recommendations and relates local, state and federal regulations.  Completes required compliance training. Ensures branch compliance in the areas of security, audit, compliance, and operations as evidenced by the completion of the quarterly branch checklist.

  • Coaches and develops staff to actively sell, refer, deliver and promote the bank’s products and services

  • Maintains a thorough knowledge of all the bank’s products and services and a working knowledge of competitive products and services

  • Contacts present customers to retain and expand existing banking relationships.  Counsels customers on financial and related matters and handles difficult customers

  • Represents the company at various civic and community functions to further enhance the bank’s image and develop additional business

  • Oversees and recommends training and development of branch personnel; facilitates staff meetings to communicate branch objectives, goals, and policies; and coaches individual employees as needed

  • Exercises usual authority of a manager concerning staffing, performance appraisal, promotions, salary recommendations, and terminations

  • Adheres to all regulatory compliance policies and procedures






Position Standards



  • Achieves cross sell ratios for new customers and existing customers

  • Achieves referral goals, high value client sales call goals and deposit dollar goals

  • Maintains 90% collection of bank fees

  • The banker will be expected to achieve the targeted annual volume of retail loan production







Position Requirements



  • 4-6 years of banking or sales experience 

  • Bachelor’s degree preferred 

  • General knowledge of the financial service’s industry products/services 

  • Must be compliant with Loan Officer Qualification Requirements of the SAFE Mortgage Licensing Act and Regulation Z. Compliance includes a review of the candidate’s financial responsibility, character, and general fitness prior to placement in the role and within 30 days of employment compliance with NMLS registration and corresponding background check requirements.

  • Work is generally performed indoors in environmentally controlled conditions

  • Typically, the employee may sit to perform the work. However, there may be some standing, walking, bending and carrying of light items in the course of the work

  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions






Critical Skills / Expertise



  • Excellent customer service and sales skills

  • Excellent oral communication skills  

  • Excellent knowledge of the Bank’s operations, policies and procedures

  • General knowledge of the competitive environment

  • General knowledge of systems and operations procedures

  • General keyboard and desktop computer application skills

Salary.com Estimation for Branch Manager in Beckley, WV
$73,997 to $91,944
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