What are the responsibilities and job description for the Marketing Research Analyst position at City National Bank of Florida?
Overview
Think BIG. Achieve More.
At City National Bank of Florida, we invest in our people and the communities we serve. Join a team where ambitious careers and meaningful relationships thrive together. We’re entrepreneurs at heart—growing fast, making an impact, and shaping the future of banking in Florida. To learn more about City National Bank of Florida visit About Us!
About The Role
The Marketing Research Analyst supports the Bank’s growth strategy through client-focused marketing initiatives that strengthen brand awareness, acquisition, and retention. This role partners across all business lines to understand client and prospect behaviors, identify opportunities through data and insights, and lead Client Experience (CX) initiatives that enhance engagement and loyalty through marketing strategies.
What You'll Do
What you Bring
We offer a competitive benefits package designed to support your success:
Join City National Bank of Florida. The possibilities are endless.
Special Information To Candidates
Think BIG. Achieve More.
At City National Bank of Florida, we invest in our people and the communities we serve. Join a team where ambitious careers and meaningful relationships thrive together. We’re entrepreneurs at heart—growing fast, making an impact, and shaping the future of banking in Florida. To learn more about City National Bank of Florida visit About Us!
About The Role
The Marketing Research Analyst supports the Bank’s growth strategy through client-focused marketing initiatives that strengthen brand awareness, acquisition, and retention. This role partners across all business lines to understand client and prospect behaviors, identify opportunities through data and insights, and lead Client Experience (CX) initiatives that enhance engagement and loyalty through marketing strategies.
What You'll Do
- Assist in administering client experience surveys across multiple lines of business, serving as the liaison to the survey administrator to ensure accurate data selection, survey execution, and results management.
- Analyze and interpret survey results to identify trends, insights, and areas of opportunity, and prepare summaries and presentations for senior leadership.
- Collaborate with cross-functional teams and lines of business to translate client feedback into actionable strategies that can be implemented by the Marketing team.
- Develop and support strategic client experience initiatives by identifying opportunities to enhance client interactions and overall satisfaction.
- Partner with Marketing to create and maintain a client experience roadmap, ensuring alignment with business goals and accountability for addressing areas identified for improvement.
- Work with the Marketing, Digital, and Data teams to define and refine client segments and personas using Salesforce Marketing Cloud, enabling personalized and targeted communications.
- Support the design, planning, and implementation of client engagement programs and CX initiatives, ensuring consistent touchpoints and ongoing feedback loops.
- Partner with Line of Business Leaders to drive organization-wide efforts that recognize, engage, and strengthen relationships with clients.
What you Bring
- 8-10 years broad experience in transformation role preferred.
- 5-7 years of experience working in consumer banking client segments, product, strategy planning required.
- 3-5 years of market research, analytics tools (Qualtrics, SPSS, Medallia, Survey Money, Google Analytics)
- Commercial skills for corporate engagement experience a plus.
- Strong business planning and strategic skills.
- Very strong communication skills.
- Strong collaboration and persuasion skills.
- A passion for delivering excellence in all aspects of the client experience
- Critical thinker, a problem solver and someone adept at both seeing the big picture and understanding nuance.
- Bachelor's Degree in Marketing or Finance.
- Or an equivalent combination of education and/or relevant professional experience may be considered in lieu of a degree.
We offer a competitive benefits package designed to support your success:
- Health Coverage: Medical, dental, and vision plans with employer contributions.
- Retirement Savings: 401(k) with matching, plus additional retirement options.
- Paid Time Off & Holidays: Generous PTO and paid holidays.
- Wellness Support: Access to mental health and financial wellness resources.
Join City National Bank of Florida. The possibilities are endless.
Special Information To Candidates
- Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
- Please view Equal Employment Opportunity Posters provided by OFCCP here.
- The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
- Reasonable accommodation may be made to assist individuals with disabilities to complete the online application process. Please contact our Human Resources Department at 305-577-7680 or by e-mail at employment@citynational.com.