Marketing Specialist

Description

WHO WE ARE

City First Bank N.A. is a mission-driven Community Development Financial Institution (CDFI) principally focused on a transformative impact in underserved, urban markets with the highest needs to drive equitable economic development. Our credit activities are purely commercial and focused on the following segments: Multifamily Affordable Housing, Not-for-Profit Finance, and Small Business Finance. As a depository and commercial lending provider with over $1.3 billion in bank assets as of December 31, 2024, our unified organization has over 100 employees in Washington DC and Los Angeles/Inglewood, CA.

ROLE SUMMARY

The Marketing Specialist plays a key role in supporting the Digital Marketing & Communications Strategist in the development and implementation of marketing strategies and initiatives for City First Bank. This position is responsible for assisting with various marketing activities to promote the bank's products, services, and brand in alignment with strategic goals and objectives.

ESSENTIAL FUNCTIONS AND RESPONSIBILITIES

Content Development and Management:

• Assist in creating and maintaining marketing collateral, including brochures, flyers, presentations, and digital content.
• Coordinate with internal stakeholders to gather content and ensure accuracy and compliance with brand guidelines.
• Manage content updates on the bank's website, social media channels, and other digital platforms.
• Manage social media content calendar.
• Lead digital and social media marketing initiatives across platforms including, but not limited to, Twitter/X, LinkedIn, Instagram, Facebook, Hootsuite, and YouTube.

Marketing Campaign Support:

• Support the planning, execution, and tracking of marketing campaigns across various channels, including email, digital advertising, and events.
• Assist in developing campaign assets, such as copywriting, graphic design, and promotional materials.
• Coordinate with vendors, agencies, and internal teams to ensure timely delivery and execution of campaign activities.
• Take the lead on email marketing efforts, including campaign setup, execution, and performance tracking through Mailchimp.

Event Coordination:

• Assist in planning and coordinating bank-sponsored events, community outreach activities, and client appreciation events.
• Coordinate event logistics, including venue selection, catering, invitations, signage, and promotional materials.
• Provide on-site support during events to ensure smooth execution and positive attendee experience.
• Co-manage menu selections for catered events.

Market Research and Analysis:

• Assist in conducting market research, competitive analysis, and customer surveys to gather insights and identify market trends.
• Compile and analyze data to measure the effectiveness of marketing initiatives and provide recommendations for optimization.
• Assist in preparing reports, presentations, and dashboards to communicate key findings and performance metrics.

Brand Management:

• Assist in maintaining brand consistency and integrity across all marketing materials and touchpoints.
• Support the development and implementation of brand guidelines, messaging frameworks, and visual identity standards.
• Monitor and enforce brand compliance among internal stakeholders and external partners.
• Manage inventory of all give-away and branded items from key chains, stress balls, t-shirts, etc.

Administrative Support:

• Provide administrative support to the Digital Marketing & Communications Strategist, including calendar management, meeting coordination, and document preparation.
• Collaborate with Human Resources to ensure City First Bank/bank-branded inventory for new hires and existing employees is sufficient.
• Responsible for ordering business cards (when appropriate) for all employees.
• Assist in managing budgets, tracking expenses, and processing invoices related to marketing activities.
• Perform other duties and special projects as assigned by the Digital Marketing & Communications Strategist.
• Participates in contributions and sponsorship process.
• Manage vendor relationships related to digital marketing, communications, and promotional initiatives.
• Other duties as assigned.

Requirements

EDUCATION & EXPERIENCE

Required Education/Experience:

• High school diploma or equivalent required.
• 3 years of experience in marketing, communications, or related field, preferably in the financial services industry.
• Strong written and verbal communication skills, with the ability to create compelling marketing content.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and marketing software/tools.
• Highly organized, detail-oriented, and able to manage multiple projects and priorities simultaneously.
• Ability to work effectively both independently and collaboratively in a fast-paced, dynamic environment.
• Demonstrated creativity, initiative, and problem-solving skills.
• Commitment to upholding brand standards and delivering high-quality marketing materials and experiences.

Preferred Education/Experience:

• Bachelor’s degree in Marketing, Communications, Business Administration, or related field
• Experience with digital marketing platforms, social media management, and content management systems (CMS) is a plus.
• Knowledge of banking products, services, and regulations is desirable but not required.

CERTIFICATIONS

• N/A