City Cast DC, Lifecycle Marketing Strategist

The Role

City Cast is hiring a Lifecycle Marketing Strategist to drive the next phase of City Cast DC’s member growth, engagement and retention. City Cast DC is launching premium subscriber content and we need a smart, creative, data-driven person to build the end-to-end user journey from onboarding, conversion, loyalty, and retention to the City Cast Neighbors program. This person will collaborate with the City Cast DC content team, City Cast’s product and operations team, and will report to the Membership Manager.

This is a high-impact, high-autonomy role for someone who wants to build a lifecycle program in a collaborative, fast moving environment. You'll have a real say in what City Cast DC's subscription product looks like, and you'll see the results of your work directly in the community you serve. This role will work almost exclusively with City Cast DC to start, but has potential to bring lifecycle strategy and execution to the rest of the company down the line.

Deadline to apply: May 12, 2026

What You’ll Do

• Own mid-funnel and bottom-funnel lifecycle strategy: trial-to-paid conversion, renewal, churn prevention, and win-back
• Build automated, behaviorally-driven lifecycle journeys and ad hoc campaigns across email, website, podcast and social
• Identify opportunities for AI integration across lifecycle workflows
• Help shape the structure and packaging of City Cast DC's subscription tiers and value proposition
• Partner with editorial and audience teams to promote subscriber benefits like original paywalled content, member events, swag, etc.
• Maintain clear project plans to translate to the larger team
• Identify key audience segments to track and target
• Own day-to-day CRM and ESP execution — segmentation, sends, automation builds, and list health
• Write or closely direct copy for all lifecycle touchpoints: emails, landing pages, in-podcast CTAs, and renewal reminders
• Track and report on core subscription metrics: conversion rate, churn rate, LTV, and net subscriber growth
• Translate data into clear recommendations and share findings with key stakeholders
  
  

Requirements

What You Bring

• 2–5 years in lifecycle marketing, CRM, retention, or growth — ideally at a media, subscription, or DTC company
• Hands-on experience building automated email journeys and lifecycle campaigns in an ESP (Sailthru, Beehiv or equivalent)
• Familiarity with membership tools like SupportingCast, Memberful, Piano, or Monetization OS
• Solid grasp of subscription funnel economics — you know what moves conversion and retention rates and why
• A strong, clear writer who can match a brand voice and craft copy that converts
• Comfortable turning data into action
• A builder mentality
• Able to manage multiple projects in a fast-moving environment
• Genuine enthusiasm for local journalism and the communities it serves
• Exceptional verbal and written communication skills
  
  

Bonus Points For

• Experience in podcast, audio, or newsletter media
• Experience developing or packaging editorial products for paid audiences
• Experience using AI tools to speed up copy testing, segmentation, or personalization workflows
  
  

Benefits

This position is full-time and remote, with excellent benefits. Candidates based in the D.C. area are preferred so they can collaborate closely with our local team. The Lifecycle Marketing Strategist will report to the Membership Manager. The salary range is $65,000-$80,000, depending on experience. City Cast is an equal opportunity employer committed to excellence through diversity, which involves attracting talented people from diverse backgrounds and traditions.

Read about our mission and core values here. We encourage everyone to apply.

About City Cast: We're a network of one-of-a-kind, daily local news podcasts in cities around the country, accompanied by a daily email newsletter and website that keeps you in the know about what's happening in your community. Currently available in Chicago, Denver, Salt Lake, Pittsburgh, Las Vegas, DC, Philly, Portland, Madison, Nashville, Austin, Seattle and the Twin Cities. City Cast is the smartest, easiest way to connect with the place you live and love.