Domestic Sales Trainer

Committed to providing life insurance solutions since 1969 in the United States and globally since 1975, Citizens, Inc. is a publicly traded company (NYSE: CIA) that has maintained a listing on the New York Stock Exchange since 2002. Operating through our insurance subsidiaries, we strategically offer traditional insurance products in niche markets to capitalize on competitive advantages. With a dedicated team of employees located in Austin, Louisiana and a global network of agents, our reach extends to Latin America, Central America, and Asia.

THE OPPORTUNITY

Title: Domestic Sales Trainer

Job Type: Full-time Exempt

Reports to: VP of Global Field Development

Location: Austin/ Hybrid 

At Citizens, Inc., we've curated an exceptional work environment that goes beyond the ordinary. At Citizens Inc., we prioritize strong employee involvement to foster a dynamic workplace culture. Elevate your career with us, where your workplace is more than just an office; it's a destination for growth, innovation, and a flourishing community.

Role Summary

The Sales Trainer plays a critical role in driving the growth and success of our Independent Sales Channel. This position is responsible for elevating the effectiveness of the Independent Consultant Sales Force and ensuring a sustainable, compliant, and high-performing marketing business model.

The Sales Trainer will design and deliver advanced training programs focused on product knowledge, consultative selling techniques, and technology adoption. This role will also partner with IMOs, MGAs, and Agencies to implement best practices, leverage tools, and optimize sales tracking and performance management.

The ideal candidate is a dynamic educator and motivator with exceptional communication skills, capable of translating complex concepts into actionable strategies for diverse audiences. This is a high-development role with significant influence on organizational success, requiring strategic thinking, innovation, and leadership in training design and execution.

Key Responsibilities

1. Training & Development

• Design and deliver comprehensive, high-impact training programs aligned with organizational objectives and growth strategies.
• Develop advanced curricula on consultative sales, compliance, and technology utilization (e.g., sales portal, CRM tools).
• Create and manage a full suite of training resources, including videos, webinars, and interactive modules.
• Implement performance measurement systems to track training effectiveness and ensure consultants meet or exceed standards.
• Maintain detailed records of attendance, feedback, and outcomes to drive continuous improvement.

2. Distribution Optimization

• Conduct field visits to agencies and goal centers to identify gaps and opportunities for improvement.
• Collaborate with distribution leaders to strengthen “train-the-trainer” capabilities and enforce compliance standards.
• Review and approve sales scripts, ensuring alignment with company guidelines before implementation.
• Analyze sales performance data to identify training needs across the entire sales cycle—from prospecting to closing.

3. Leadership & Mentorship

• Partner with corporate and field managers to assess training needs and develop customized schedules.
• Mentor new independent consultants, streamlining onboarding and accelerating productivity.
• Foster a culture of continuous learning and professional development within the Independent Consultant Sales Force.

4. Strategic Collaboration

• Work with marketing to produce engaging video content that reinforces product knowledge and technology adoption.
• Manage external training vendors, ensuring content relevance and alignment with company objectives.
• Collaborate cross-functionally to integrate training initiatives with broader organizational goals.

5. Additional Responsibilities

• Participate in mandatory meetings and contribute to improvement initiatives.
• Stay current with industry trends and incorporate innovative teaching methodologies.
• Travel as needed to support training events and field operations.

WHAT YOU NEED TO SUCCEED 

• Bachelor’s Degree (4-year degree) or equivalent relevant experience.
• 3-5 years’ experience as a corporate trainer or in a similar role, with a strong focus on consultative sales.
• Life Insurance: Knowledge of life insurance products, market segments, and marketplaces; ability to apply knowledge of life insurance products, market segments, and marketplaces to meet business goals and objectives.
• Exceptional communication, presentation, and interpersonal skills.
• Outstanding organizational skills, including prioritizing and follow-up and the ability to handle competing demands and priorities.
• Demonstrated expertise in various teaching methodologies, tools, and principles of adult learning.
• Advanced proficiency in Microsoft Office and adaptability to learn new software and tools specific to the role.

BENEFITS 

As an employee of Citizens, we promise you the opportunity to make a meaningful difference in the lives of our customers, communities, and one another. We believe in fostering a culture of camaraderie, where your ideas are valued, and collaborative efforts drive innovation. Our commitment to rewarding work extends beyond professional growth to recognize your individual contributions and achievements.

We take a complete approach to our employees' well-being. Our benefits package includes medical, dental, vision, short-term and long-term disability, AD&D, group term life insurance, and a matching 401k to secure your financial future. Our benefits plan allows for Virtual Visits and access to our Employee Assistance Program, showcasing our commitment to your health and work-life balance. Enjoy the added perks of generous Paid Time Off and holidays, ensuring you have the time to recharge and savor life outside of work. Join us and embrace a workplace that values not only your professional growth but also your personal fulfillment.

At Citizens, our employees and customers are at the heart of everything we do. Our success as a company begins with our team of employees and departments to service our customers. That's why we strive to create an environment where employees are equipped and challenged to reach their full potential.

Citizens is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender identity, national origin, age, disability, or veteran status. We are committed to fostering a diverse and inclusive workplace where every individual is valued, and all qualified applicants are encouraged to apply.