What are the responsibilities and job description for the Digital Marketing Manager position at Citizens Community Federal?
Description
Drive Growth. Build Relationships. Make More Possible.
At CCFBank, we believe strong relationships and innovative thinking create meaningful impact for our customers, colleagues, communities, and shareholders. We're looking for a results-driven Digital Marketing Manager to lead our marketing strategy, strengthen our brand, and drive measurable business growth across our consumer and business banking segments.
This is an exciting opportunity for a strategic marketing leader who thrives on leveraging data, digital tools, and customer insights to generate results. If you're passionate about creating high-performing campaigns, leading talented teams, and transforming marketing efforts into business outcomes, we'd love to hear from you.
Primary Responsibilities
- Develops and implements ROI-focused marketing strategies that align with CCFBank's business objectives, with a specific emphasis on driving growth in the business banking (B2B) sector.
- Leads integrated marketing campaigns that generates qualified leads, increases market share, and delivers measurable revenue growth.
- Leverages data analytics and marketing performance metrics to optimize campaigns, ensuring a clear connection between marketing efforts and business outcomes.
- Oversees brand management, ensuring consistent and compelling messaging across all platforms and customer touchpoints.
- Collaborates closely with the commercial banking, sales, and product teams to create targeted marketing initiatives that support B2B customer acquisition and retention.
- Monitors market trends, competitor strategies, and customer insights to identify growth opportunities, particularly in the small-to-mid-sized business sector.
- Accomplishes department objectives by supervising teams and organizing and monitoring work processes.
- Manages and optimizes the marketing budget with a focus on maximizing ROI and ensuring efficient resource allocation.
- Oversees the use of digital marketing, CRM tools, and marketing automation systems to drive efficiency and scale marketing efforts.
- Provides regular reports on marketing KPIs, ROI, and growth metrics to the CBO and/or senior leadership team.
- Develops, implements, and maintains any related Bank policies, procedures, and processes to ensure compliance with the Bank's Marketing Plan and Program requirements.
- Assumes responsibility for special projects; gathers data and prepares reports for Senior Management, audits, and other personnel.
Minimum Education Qualifications
- Bachelor's degree in Marketing, Business Administration or related field.
- Note: Seven (7) years of directly related experience may be considered in lieu of a Bachelor's degree.
- Five (5) years of marketing experience.
- Two (2) years in a leadership role focusing on measurable growth and ROI.
- Two (2) years of supervisory experience.
- Strong knowledge of digital marketing, lead generation, CRM systems, and marketing analytics.
- Demonstrated ability to connect marketing strategies to sales outcomes and business growth.
- Strong leadership, communication, and decision-making skills.
- Proficiency in using marketing performance tools, data analytics, Excel and CRM systems to track and report on ROI.
- In evaluating candidates for this position, CCFBank may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.
What's in it for you?
- Full Time, 40 hours per week.
- Monday - Friday work week.
- Competitive pay.
- Eligible for annual incentive based upon company performance and goals.
Perks:
- Health, Vision & Dental Plans
- Health Savings Account (HSA) with CCF Contributions
- Employer Paid Life Insurance and Long Term Disability Plans
- Voluntary Life Insurance and Short Term Disability Plans
- Accident, Critical Illness, and Hospital Indemnity Plans
- Benefits Care Advocate
- Flexible Spending Account
- Health Reimbursement Arrangement (HRA)
- 401K Retirement Plan and Company Match
- Paid Time Off and Paid Holidays
- Time Off for Bereavement Leave, Parental Leave, and Voting
- Paid Time Off Donation
- Paid Time Off Cash Out
- Company-Wide Wellness Program
- Employee Assistance Program (EAP)
- Colleague Referral Program
- Education Reimbursement Program
- Career Planning
- Hybrid Work Arrangements, depending on position
- Colleague Pricing on Secondary Market Mortgage Loans
- Colleague Beyond Save & Spend Accounts Perks
- Discount Program
What can you expect from us?
At CCFBank you are more than just a number, you are a partner to our team. We are dedicated to investing in our colleagues and providing them with tools they need to grow and develop their careers.
We prioritize the needs of our community by allocating resources and encouraging colleague involvement across the regions we operate in. We are proud to be a part of our local communities, and we look forward to continuing to support and serve them.
Learn more here about how we make more possible: https://ccf.us/careers/
Ready to be part of our financial family? Apply online at ccf.us!
If you need assistance applying, contact us at HR@ccf.us and we will attempt to meet your needs.
In evaluating candidates for this position, CCFBank may consider a combination of education, training, and experience which provides the necessary knowledge, skills, and abilities to perform the duties of this position.
CCFBank is committed to fostering and cultivating an inclusive and diverse culture and we are proud to be an Equal Opportunity Employer, including disability and veterans.
Citizens Community Federal is an equal employment opportunity employer and will give all qualified applicants consideration for employment without regard to race, color, religion, sex, national origin, disability status, sexual orientation, protected veteran status or any other characteristic protected by law.