Senior Account Executive (Creator Marketing)

Senior Account Executive, Creator Marketing

Company Description Citizen is a global agency built to unleash the potential of ambitious brands. Integrated teams across creative, strategy, insights, digital, and experiential marketing provide the curiosity and courage to stay ahead of trends and maximize measurable success. With 10 offices across North America and Europe, our client roster includes P&G, Papa Johns, Dole Packaged Foods, Duracell, Simon Malls, Visit Florida, and Valvoline, among many others.

Our disruptive campaigns have been recognized globally by The Clios, Webbys, and the Cannes International Festival of Creativity. Since 2022, Citizen has been named a PR Agency of the Year by Strategy Magazine, and in 2024, we made Inc. Magazine’s ‘Best in Business’ list. In 2025, Citizen was named to PRNews’ Elite Top 120 Agencies List.

About The Role

As an SAE specializing in Creator Marketing, you are a vital part of the Citizen Team. We are looking for someone with a solid understanding of brand communications, organic content ecosystems, and influencer management.

The right candidate will be a creative and strategic thinker who is inquisitive and bold. You must balance exploring new platform features and "wild" ideas with a sensible approach to generating engagement and managing campaigns that deliver ROI. You thrive in fast-paced environments and understand what makes social content resonate with modern audiences.

In this role, you will:

• Bridge Leadership: Act as a link between junior and senior team members on client accounts.
• Client Relations: Present tactical recommendations and manage client-facing correspondence with high levels of autonomy.
• Creator Strategy & Execution: Provide team and clients proactive & reactive creator strategy recommendations (including paid amplification strategy in collaboration with senior team lead), manage creator program tactics and campaign deliverables with minimal oversight.
• Influencer Identification: Stay in-the-know regarding up-and-coming and established influencers that are resonating with key audiences; build lists of target-right influencers for projects/campaigns.
• End-to-End Influencer Management: Negotiate contracts, develop creative briefs, and launch client-approved influencer content.
• Content Creation: When needed, write creative, platform-native copy and develop compelling social materials that require little to no revisions.
• Shoot Management: When needed, staff and/or lead the coordination of content shoots, ensuring creative vision translates to high-performing assets.
• Trend Monitoring: Keep your finger on the pulse of platform algorithm changes and industry trends to inform creator/social strategy.
• Growth & Development: Support new business pitches through research and creator marketing tactic development while mentoring junior staff.
• Budgeting: Maintain an understanding of client budgets and manage the execution of creator campaign budgets.
  
  

Qualifications

• Experience: 3-4 years of creator marketing experience in an agency or corporation.
• Influencer Relations: Proven background working with influencers to create content and attend events.
• Platform Expertise: Knowledge of social media platforms (TikTok, Instagram, etc.) and a deep understanding of their unique influencers & community behaviors.
• Strategic & Analytical: Ability to think strategically, capable of applying data and "known" trends toward measurable creator strategies.
• Content Specialist: Capable of delivering effective written products, including content scripts, captions, etc.
• Paid/Organic Integration: Work collaboratively with the team’s Creator Strategist to develop recommendations on how paid spend can maximize creator reach and engagement.
• Client Advisor: Demonstrates an understanding of client businesses and can lead creator-focused meetings, setting the agenda and presenting to the client with confidence.
• Technical Literacy: Knowledge of tools like Brandwatch, Sprinklr, HootSuite, Sprout and Creator IQ is an asset.
• Presentation Skills: Confident in presenting creator strategies and reporting to senior-level clients.
  
  

Transparency Matters For this role, you can expect an annual salary between $70,000-80,000 depending on experience.

Joining Citizen Relations, you are part of the Plus Company. This network of entrepreneurial agencies is designed to collaborate, not compete. It empowers every agency – and every individual – to bring their own unique capabilities together to make magic happen. You will be empowered to take risks, dream big, develop your skills and grow in your career with the full support of the network and all it has to offer.

We thank all applicants. However, only those selected for an interview will be contacted.

Citizen is an equal opportunity employer. It prohibits discrimination based on age, color, disability, national origin, race, religion, sex, sexual orientation, and any other legally protected class in accordance with applicable federal, provincial and local laws. Citizen Relations is committed to creating and maintaining an inclusive and accessible workplace. If you are contacted for an interview and require accommodation during the interviewing process, please let us know.