Senior Data & Paid Media Audience Platform Manager

We are seeking a highly skilled Senior Data & Audience Platform Manager to serve as the primary business and operational owner of our LiveRamp Clean Room and associated data partnerships. This individual will oversee the full lifecycle of audience management within programmatic media, govern end‑to‑end data flows, and ensure regulatory, financial, and data governance rigor. The ideal candidate combines deep technical expertise with a strategic, entrepreneurial mindset—someone comfortable operating like a startup founder while maintaining impeccable accuracy, compliance, and operational discipline.

Key Responsibilities

Platform Ownership (LiveRamp):

• Serve as the platform owner and main point of contact for LiveRamp, responsible for relationship management, roadmap alignment, escalations, and contractual obligations.
• Lead end‑to‑end clean room data governance, ensuring data flows, permissions, entitlements, and workflows are compliant, complete, and auditable.
  
  

Data Operations & Governance:

• Oversee daily data operations, including monitoring data feeds, troubleshooting issues, ensuring ingestion/data availability SLAs, and establishing new data pipelines.
• Maintain rigorous financial management of the partnership—forecasting, budgeting, invoice review, and reconciliation.
• Manage regulatory monitoring and reporting, ensuring adherence to privacy requirements (e.g., data sharing agreements, usage permissions, CCPA/other relevant policies).
• Own documentation, process mapping, and compliance standards for all data-sharing workflows.
  
  

Audience Strategy & Execution (Programmatic Focus):

• Build, deploy, and monitor programmatic audiences in partnership with the Channel Lead.
• Develop and optimize audience strategies grounded in data insights, operational feasibility, and performance objectives.
• Own the audience roadmap, including the development of new audience products, expansion of first‑party data usage, and activation enhancements.
• Provide hands-on execution expertise: audience creation, distribution, QA, troubleshooting, delivery monitoring, and reporting.
  
  

Data Monetization & Innovation:

• Design and operationalize data monetization strategies, including new data products, partnerships, and clean room–based collaborations.
• Identify opportunities to generate incremental value from existing data assets.
• Evaluate emerging technologies, tools, and partnerships to advance the clean room roadmap and audience sophistication.
  
  

Cross-Functional Leadership:

• Collaborate closely with media, analytics, legal, privacy, engineering, and finance stakeholders.
• Translate complex data workflows into clear business implications and opportunities.
• Influence strategic decision-making through a deep understanding of data architecture, activation paths, and regulatory boundaries.
  
  

Qualifications

Required:

• 8–10 years of experience in data-driven marketing, ad tech, digital media, or martech.
• Direct, hands-on experience with LiveRamp (Safe Haven, Clean Room, Identity, or Activation).
• Expert-level understanding of data flows, identity graphs, ingestion processes, and data-sharing contracts.
• Proven experience in programmatic media, especially audience creation, segmentation, and activation.
• Strong governance, compliance, and operational discipline; exceptional attention to detail.
• Demonstrated ability to independently own complex platforms or products.
• Ability to manage budgets, vendor relationships, and platform contracts.
• Experience working in agency, brand, or enterprise-level operational environments.
  
  

Preferred:

• Experience leading data privacy or regulatory compliance processes.
• Understanding of measurement, incrementality, or advanced analytics.
• Product mindset: building roadmaps, identifying opportunities, and prioritizing enhancements.
• Experience in high-growth or startup environments.
  
  

What Success Looks Like:

• Clean room and LiveRamp environments consistently run with zero operational risk.
• Audiences are executed with speed, precision, and measurable impact.
• The organization relies on this role as the trusted expert on data governance and audience strategy.
• Data monetization and partnership opportunities expand under your stewardship.
• Processes are streamlined, predictable, and well-documented.
  
  

Education:

• Bachelor’s/University degree, Master’s degree preferred
  
  

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Irving Texas United States

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Primary Location Full Time Salary Range:

$144,480.00 - $216,720.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Apr 27, 2026

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

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