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Business Deposit Product Director

Citadel Federal Credit Union
Exton, PA Full Time
POSTED ON 11/2/2025 CLOSED ON 12/19/2025

What are the responsibilities and job description for the Business Deposit Product Director position at Citadel Federal Credit Union?

Job Overview

This position will support the growth and profitability of Citadel’s deposit portfolio, with a special focus on business banking products. Responsibilities include development and execution of a business plan for product positioning, market segmentation, pricing, new product and feature development, and ad-hoc projects that support deposit initiatives. Product responsibilities would include business deposit products and consumer deposit products.

This role includes setting agenda, documenting initiatives, and ensuring proper communication occurs to all internal stakeholders. Position will drive pricing, promotions, product implementation support, disclosures review, and product compliance with regulations.

In addition, this position would also have responsibilities and accountability for auxiliary products and services such as fees, additional features, testing/implementation of new products.

This position will be interacting across business functions (Sales/ Retail, Marketing, Consumer Insights and Analytics, IT, Finance, Risk Management, and Learning & Training).

Duties and Responsibilities

  • Performs competitive research in order to recommend product pricing, features and roadmap. Partner with internal support functions to implement business banking products such as savings, certificates, and features such as cash management tools, positive pay, integration with connected apps such as payroll and accounting.
  • Serves as the Subject Matter Expert for all business and consumer deposits, and ancillary products and services offered.
  • Develop, manage and implement acquisition efforts to achieve Citadel’s deposit growth goals.
  • Manages and understands each product line’s P & L statement.
  • Assists the Vice President in product line budget and forecasting.
  • Manages some vendor relationships.
  • Collaboration with leaders and team members in other functions such as Retail, Finance, IT and Marketing.
  • Ensures statements, billing notices, disclosures and web content are accurate and compliant.
  • Maintains product and industry knowledge.
  • Actively manages, understands, and ensures regulatory compliance and recommends changes to our products, policies and procedures when appropriate.
  • Other duties as assigned.

Qualifications and Education Requirements

  • Seven years of similar or related experience in business banking product management
  • Experience with business banking product development is required for this position.
  • Proficient in Microsoft Office/Windows.
  • High level knowledge and ability to manage system of record data.
  • Trust and diplomacy skills
  • Excellent communication skills
  • Bachelor’s Degree is required

Additional Skills/Notes

  • Ability to multitask and prioritize workload
  • Demonstrates adaptability when interacting with customers and internal clients
  • Strong organizational skills and attention to detail
  • Strong analytical and problem-solving skills
  • Customer orientation


Skills

Required
  • Product Knowledge
Preferred
  • Product Evolution

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.

Salary.com Estimation for Business Deposit Product Director in Exton, PA
$92,454 to $112,859
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