What are the responsibilities and job description for the Digital Marketing Strategist position at Circuit City?
Job role:
As a digital marketer, your primary objective will be to facilitate the sales team through lead generation. You’ll be responsible for conceiving, driving and implementing initiatives to increase brand presence and improve product adoption.
Responsibilities:
- Manage AdWords and other paid channels
- Set targets and build strategies to help achieve them
- Create and test ad copy for operational efficiency
- Create and optimize landing pages to increase conversions
- Develop and implement campaigns to better lead quality and beat the competition
- Perform data analysis around web traffic and other key metrics
- Monitor KPIs, and set up mechanisms to measure multiple campaigns across many online channels
- Draw meaningful conclusions from campaign data and identify potential opportunities for improvement
- Communicate with team members on campaign developments, timelines, and results
Requirements:
- [1-3] years of experience in Digital Marketing or a similar position preferred
- Proven experience building campaign strategies from scratch
- Excellent Excel skills – familiarity with pivot tables and vlookups is a huge bonus
- Basic knowledge of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics
- Experience working with data