What are the responsibilities and job description for the Marketing Communications Manager position at CIRCOR International, Inc.?
Key Responsibilities
- Create and manage marketing content across multiple channels, including brochures, sell sheets, case studies, email campaigns, web content, and social media.
- Work closely with product managers and engineers to understand product features, benefits, and applications, and bridge the gap between technical engineering capabilities and customer-centric commercial value propositions.
- Coordinate with external agencies and vendors on creative development, video production, and trade show materials.
- Maintain and evolve the company’s voice and messaging across internal and external communication platforms.
- Support product launches and promotional campaigns with collateral, landing pages, press releases, and internal rollout materials.
- Assist in planning and execution of industry trade shows and events, including booth messaging, signage, and promotional items.
- Manage updates to the company website and ensure product pages are current and optimized for user experience and SEO.
- Build, execute and analyze multi-channel inbound and outbound lead generation campaigns targeting complex industrial decision makers
- Monitor and analyze campaign performance metrics, customer engagement, and sales enablement effectiveness; make recommendations for improvements.
- Collaborate with sales teams and distributors to support their marketing needs (e.g., co-branded collateral, training presentations).
- Ensure brand consistency across all materials and communications.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5 years of experience in product marketing, B2B marketing or communications, preferably in an industrial or technical environment.
- Excellent writing, editing, and proofreading skills; ability to tailor messaging for different audiences.
- Proficient in Microsoft Office and Adobe Creative Suite; experience with email platforms (e.g., Mailchimp, HubSpot) and CMS tools (e.g., WordPress).
- Strong project management and organizational skills with the ability to manage multiple priorities.
- Ability to understand technical product information and turn it into customer-focused messaging.
- Experience working in or with manufacturing, engineering, industrial products or industrial flow control products.
- Familiarity with CRM tools (e.g., Microsoft Dynamics 365, Salesforce) and marketing automation platforms.
- Understanding of SEO, digital marketing best practices, and Google Analytics.
- Basic graphic design or video editing skills are a plus.