Regional Marketing & Communications Officer

Cimbali Group is an Italian manufacturer of professional coffee equipment, recognized worldwide as a benchmark for quality in coffee beverages. We design and develop machines, tools, and accessories that enable the preparation of exceptional espresso, combining innovation, technology, and iconic design. Across the industry, our products are known for setting standards in performance, reliability, and craftsmanship.

Overview

The Regional Marketing & Communications Officer will independently lead and execute all operational marketing activities across North America for four brands: LaCimbali, Faema, Casadio, and Slayer.

This role owns the local implementation of marketing initiatives, ensuring brand consistency while adapting global guidelines to the NA Region. The position plays a critical role in supporting distributors, roasters, partners, and the sales organization by delivering practical, high-impact marketing tools and initiatives that strengthen brand visibility and drive business growth.

This is a hands-on role requiring strong execution, organization, and cross-functional collaboration with HQ and the North American sales team.

Strengthening Cimbali Group’s positioning as a global leader in professional coffee machines and grinders, while tailoring the approach to local customers, partners, and the coffee community. Design and deliver impactful marketing and communication initiatives that are consistent with Cimbali Group’s brand identity, with the aim to:

• Increase brand awareness across the U.S. and Canadian markets
• Support sales teams and commercial partners with targeted communication tools
• Enhance coffee culture and customer experience through events, digital marketing, and local PR
• Strengthening relationships with key stakeholders: customers, distributors, roasters, associations, and media

Key Responsibilities

• Marketing Execution & Market Support

Manage and execute the annual operational marketing plan for North America across all four brands – supported by HQ Group Communications Guidelines

Translate global brand guidelines into effective local initiatives tailored to the North American market

Provide ongoing marketing support to distributors, roasters, key partners, and the sales team

Support the development and execution of local branding initiatives aligned with business objectives

Serve as the primary marketing point of contact for the North American market in coordination with HQ

• Digital Marketing & Content Creation

Plan and execute local digital marketing initiatives in coordination with HQ

Create engaging content for social media, email campaigns

Write and develop post copy, product messaging, and promotional content aligned with brand tone of voice

Support the development of landing pages and campaign assets

Coordinate with external agencies (digital, PR, creative) to ensure timely and accurate execution

Monitor digital campaign performance and provide basic reporting and insights

Support CRM-related marketing initiatives in collaboration with Sales

• Trade Shows, Events & Brand Activations

Lead the operational planning and execution of key industry trade shows (e.g., SCA, NAFEM, NRA, NACS, NAMA, and others)

Coordinate venue scouting and logistics for regional events, training, and brand activations

Manage event materials, booth setup, vendors, logistics, and on-site coordination

Support showroom-based events and partner-hosted initiatives

Ensure consistent brand presentation across all physical touchpoints

• Marketing Materials & Sales Enablement

Adapt, and update marketing materials including brochures, leaflets, product sheets, and promotional assets

Create tailored presentations for roasters, distributors, and key accounts

Support the development of marketing materials for key accounts and chain customers

Update and manage North America price lists and product catalogs for all four brands

Ensure visual and brand consistency in the New York and Renton showrooms

Collaborate with HQ Brand Management to maintain correct tone of voice and brand positioning

Adapt content and messaging to align with North American market expectations while preserving global brand integrity

Qualifications & Experience

• 3–5 years of experience in operational marketing, trade marketing, or B2B marketing
• Proven experience managing trade shows and industry events
• Ability to develop marketing collateral and sales presentations
• Experience coordinating vendors and managing operational budgets
• Autonomy and ownership
• Strong execution mindset with attention to detail / Practical, solution-oriented approach
• Ability to manage multiple priorities in a fast-paced environment
• Strong organizational and project management skills
• Collaborative team player with cross-functional communication skills
• Brand-sensitive and customer-focused

What we offer

• Fixed salary range: 75.000 US$ - 95.000 US$
• Additional performance-based incentives and annual reviews.
• Health insurance, 401(k)
• Paid time off and company holidays.

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Cimbali Group is committed to building a diverse workforce. We believe diversity in all its forms – gender, age, nationality, culture, religious beliefs and sexual orientation – enriches the workplace. It opens up opportunities for people to express their talent, both individually and collectively and it helps foster our ability to adapt to a changing world. As an Equal Opportunity Employer we welcome and consider applications from all qualified candidates, regardless of their background